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Yalla Plus Raises $2.7 Million in Seed Funding to Revolutionize Foodtech

Rasmal Press RoombyRasmal Press Room
August 19, 2024
in Funding, News
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Yalla Plus Raises $2.7 Million
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  • Saudi Arabia’s Yalla Plus secured $2.7 million in Seed funding led by Merak Capital, with participation from Khwarizmi Ventures and others.
  • The startup offers an integrated POS system with payment management, customer feedback processing, and delivery solutions.
  • Yalla Plus’s data analytics tools enhance operational efficiency for restaurants and cafes, currently serving entrepreneurs in 11 countries.

Saudi Arabia-based foodtech startup Yalla Plus has secured $2.7 million in a Seed funding round led by Merak Capital, with participation from Khwarizmi Ventures, Isometry Capital, and several regional and international angel investors. 

This significant investment marks a milestone for Yalla Plus, a company founded in 2022 by tech entrepreneur Abdullah Alrabeh and venture capitalist Bader Alnasser. The startup aims to revolutionize the hospitality industry with its innovative technology solutions.

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Yalla Plus was established to empower entrepreneurs in the hospitality and restaurant sectors. The company provides an integrated point-of-sale (POS) system that goes beyond the basics, offering payment management, customer feedback processing, and delivery solutions.

Co-founder and CEO Abdullah Alrabeh emphasized that Yalla Plus is driven by the innovative spirit of Saudi Arabia’s Vision 2030. This vision inspired the company to develop a robust software platform that enables entrepreneurs and businesses worldwide to grow and thrive.

Technological Innovation

Yalla Plus stands out by offering detailed data analytics designed to enhance operational efficiency and performance in restaurants and cafes. The company’s integrated system has already served thousands of entrepreneurs across 11 countries, helping them streamline their operations and improve customer satisfaction. 

As the startup continues to expand, its goal is to reach 100,000 entrepreneurs in 50 countries across the Middle East, Europe, and Southeast Asia within the next five years.

Investment and Support

The recent $2.7 million Seed funding round reflects the confidence investors have in Yalla Plus’s potential. Merak Capital, the lead investor, has a track record of empowering startups in Saudi Arabia and the broader region.

Abdullah Altamami, Partner and CEO of Merak Capital, expressed his enthusiasm for Yalla Plus, noting that the startup has succeeded in creating a flexible and reliable technical system. He highlighted the company’s ability to gain the trust of both local and international businesses in the hospitality sector.

Khwarizmi Ventures and Isometry Capital, along with angel investors from the Middle East and the United States, also participated in the funding round, further solidifying Yalla Plus’s position as a promising player in the foodtech industry. 

The support from these investors is crucial as Yalla Plus seeks to attract top talent from Saudi Arabia and around the world, intending to become a global tech giant.

Strategic Goals and Future Plans

Yalla Plus is not just focused on short-term success. The company’s long-term vision includes building a strong presence in the tech and innovation ecosystem fostered by Saudi Vision 2030. By attracting top local and international talent, Yalla Plus aims to create a Saudi tech powerhouse that will serve 100,000 entrepreneurs in the next five years.

The founders, Alrabeh and Alnasser, are committed to driving the company towards becoming a leader in the global hospitality tech market. They believe that the combination of innovative technology, strategic investment, and a clear vision will enable Yalla Plus to achieve its ambitious goals.

Yalla Plus’s successful Seed funding round is a testament to the company’s potential to transform the hospitality industry. With the backing of prominent investors and a strong leadership team, Yalla Plus is well-positioned to expand its reach and make a significant impact on the global stage.

As the company continues to grow, it will play a key role in supporting entrepreneurs and driving innovation in the hospitality sector, in line with the broader goals of Saudi Vision 2030.


Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.

To report any issue or error in the story, please email us editor [at] rasmal [dot] com.

Last Updated on August 19, 2024 by Safiya K

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Rasmal Press Room

Rasmal Press Room brings you press releases and updates from a wide array of startups, businesses and tech industries in the MENA region. This section features content directly from industry leaders and organizations, providing our readers with up-to-date information on the latest news and trends. Please note that these articles are sourced externally and may not represent Rasmal's editorial perspective.

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