- Resal secured $9 million in Series A funding to fuel business expansion and technological advancements in Saudi Arabia.
- Established in 2016 by Fouad Alfarhan and Hatem Kameli, Resal offers digital solutions integrating loyalty programs, prepaid cards, and alternative payments across sectors.
- The platform caters to over 1.5 million users and 1,000 organizations, simplifying loyalty management for both businesses and consumers.
Saudi Arabia’s e-gifting platform, Resal, has successfully secured $9 million in a Series A funding round, setting the stage for significant business growth within the Kingdom.
This latest investment round reflects confidence in Resal’s vision and capabilities, with the backing of prominent investors including Derayah Ventures Fund, Al-Wafrah AlThanya Investment Company, Venture Souq FinTech Fund, ADDiriyah Asset Management, Nomad Holdings, Bugshan Investment Group, and several family offices and angel investors.
Resal, established in 2016 by Fouad Alfarhan and Hatem Kameli, has steadily evolved into a leading player in Saudi Arabia’s digital ecosystem. The platform was initially designed to offer a range of digital products and solutions aimed at connecting merchants, businesses, and consumers.
Resal facilitates the management and exchange of loyalty points, prepaid cards, and vouchers from various providers, including banks, telecom companies, airlines, and other organizations.
By leveraging technology, Resal has been able to position itself as a pioneer in providing comprehensive digital solutions that cater to diverse sectors.
The platform’s ability to integrate these solutions across different industries has enabled it to build a robust network that benefits businesses and consumers alike.
Strategic Utilization of the Investment
Resal intends to channel the $9 million raised toward accelerating its business growth across Saudi Arabia.
The company plans to expand its reach into new sectors, enhance its technological offerings, and further develop its infrastructure to support a wide range of digital solutions. These initiatives align with the broader goal of expanding its network of partners and integrating innovative products that address the evolving needs of its users.
The funds will also be invested in developing advanced alternative payment solutions, loyalty programs, and rewards systems that cater to the changing demands of both businesses and individuals. By doing so, Resal aims to solidify its position as a key player in the financial technology landscape of Saudi Arabia and the Gulf region.
Leadership’s Perspective
The successful closure of this funding round is a significant milestone for Resal. Co-founder and CEO Hatem Kameli emphasized that the investors’ support reflects their confidence in Resal’s ability to deliver impactful digital solutions.
Kameli noted, “This investment is a strong endorsement of our vision and the hard work of our team in creating a digital ecosystem that drives innovation in loyalty programs, digital rewards, and alternative payments. Our recent sales growth, coupled with our expanding user base of over 1.5 million people and more than 1,000 organizations across 15 sectors, demonstrates the growing demand for our solutions.”
Kameli further highlighted that this funding would allow Resal to continue delivering a seamless user experience while launching innovative products that address the diverse needs of its expanding client base.
Investor Insights
Faris Al-Rashed, Chairman of Derayah Ventures, praised Resal’s accomplishments, stating, “Our confidence in the team’s vision and capabilities drove our decision to be a part of Resal’s journey from the start. The progress they’ve made is the result of years of dedicated work aimed at elevating loyalty programs and financial technology in Saudi Arabia and beyond.”
Similarly, Salah Khashoggi, Chairman of Al-Wafrah AlThanya Investment Company, shared his thoughts on the platform’s significance, saying, “Resal is a key contributor to building a tech-driven ecosystem that connects individuals and organizations. The platform offers innovative solutions that enhance the digital landscape for alternative payments, making it a vital player in shaping the future of financial services in the region.”
Comprehensive Solutions for Merchants, Businesses, and Individuals
Resal’s platform is designed to cater to a wide range of users, offering tailored solutions for merchants, businesses, and individual consumers. Through its “Resal for Merchants” platform, businesses can design customized loyalty programs and digital cards, engage with customers more effectively, and drive sales by leveraging Resal’s extensive network.
For corporate clients, Resal’s “Resal for Business” platform offers an array of digital solutions, including the distribution of prepaid cards, loyalty points, and discounts as rewards for employees and customers. The platform also simplifies customer refunds and compensations, while offering tools for expense management and other financial operations.
On the consumer side, the Resal Wallet app provides users with a convenient way to accumulate loyalty points from various sources such as telecom providers, banks, and airlines.
Users can then convert these points into value that can be spent on everyday purchases within Resal’s network of over 1,000 brands. This integration of multiple services into a single app enhances the overall user experience, making it easier for consumers to manage and maximize their loyalty rewards.
Future Growth and Vision
Looking ahead, Resal aims to continue expanding its footprint in Saudi Arabia and beyond. The company’s commitment to innovation, backed by the support of its investors, positions it well to become a dominant player in the region’s digital and financial technology sectors. By continually evolving its offerings and strengthening its partner network, Resal is poised to lead the way in providing cutting-edge solutions that meet the needs of businesses and consumers alike.
As Saudi Arabia accelerates its digital transformation in line with Vision 2030, Resal’s role in driving innovation in loyalty programs, alternative payments, and digital rewards is set to grow even further. The company’s ability to adapt to market trends and deliver solutions that add tangible value ensures its continued relevance in a rapidly changing landscape.
Resal’s $9 million Series A funding marks a significant step in the company’s journey toward becoming a leading digital solutions provider in the region. With a clear strategy for growth and a commitment to innovation, Resal is well-positioned to continue making strides in the financial technology and e-gifting sectors, contributing to Saudi Arabia’s vision of a diversified and digitally empowered economy.
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