Startup Resources

Looking for some startup resources?

Check out our list. You may find just what you need. In today’s business environment, it is vital having an online presence. There is no better channel to connect with people than the web. There are many tools you can use to boost your startup. As an entrepreneur, you have to deal with lots of information. But you can manage it by automating several tasks or using tools that bring some order to the chaos. From web development to productivity, there is an app that will support your doings. Below you will find a short list of tools and resources for startups. These will keep you organised and get you going on what you do.

Instead of investing in developing a website, an android, and an iOS app, you can save some money. How? Focus your resources on building a web app using HTML, CSS, Javascript, and other languages. For this, you will need a decoupled Content Management System (CMS). For this, you will use
A hosting service
A place to save your images, and
An API that glues everything into your web application


“Heroku is a cloud platform that lets companies build, deliver, monitor and scale apps”.
This is a great tool to host your web app in the cloud. You can start using it for free, and then add whatever service you need as your startup grows. In other words, the platform adapts to your requirements at every stage. So get a hint on what they can do for you!


This API will let you store and optimize your images and videos. It also offers CDN services to guarantee an astounding performance for your web app. In the beginning, you can use the free version. Once your startup scales, you can consider paying for other services. Check what’s in the free version for the programmable media and media optimizer services.


Strapi is a headless o decoupled CMS that helps you build web apps easily. It is open source (the codebase is available on GitHub). Also, it serves your app on any device, including the Internet of Things (IoT), using REST or GraphQL. As they say, their services are free forever, but they also charge a bit for extra services.

Before starting to develop your website, you will need to plan how it would look. Perhaps, you may follow Jesse James Garret’s framework. You find it in his book The Elements of User Experience. In short, it goes like this: Strategy > Scope > Structure > Skeleton > Surface.

In any case, having a place to sketch and collaborate with your design team is very important.


Figma is a great place to brainstorm, design, and build sketches for your web app. You can use it as a whiteboard where you and your team share their ideas.
Once you and your team come up with a structure and skeleton for your website, you all can sketch some designs. These will be handy when choosing which design system conveys your brand better.


This app comes in handy either to identify the colors in an image, or picture or to research colors for your brand. You can also create and explore gradients or make gradient palettes. Besides, Coolors can work with Figma projects as a plugin. There are even more gigs this tool offers to you for free! There is a pro version for only $3.00 a month for unlimited color palettes and more.


When designing content for your social media channels, Canva is a good choice. They always keep an eye on what’s trending on social media to adapt their service. But they go beyond that as they also offer templates for:

  • Reports,

  • Newsletters

  • Video presentations

  • Cards

  • Letterheads, and

  • Anything visual.

The Canva’s free version is good enough, but you can also consider the Pro Version for $54.99 a year. This way, up to 5 users can collaborate on the designs. The price increases as you add more people to the projects.

Search Engine Optimization is all about improving your web app. The aim is to appear on the first search engine page results (SERPs). This ensures that your target audience can find you organically on the web. SEO is a bit complex because is a mix of web programming, content design, and public relationships. Yet, it is very rewarding. To get a grasp on it, you will need some analytics, keyword research, and software to manage all things SEO at least.

Google Trends and Google Key Planner

When doing keyword research, both tools are very helpful. Google Trends will let you know whether a certain topic is trending. You can customize by choosing a country and a timeframe.
Once you find a topic that’s trending among your audience, you can use the Google Key Planner. This tool is great for keyword ideas. It also offers other useful information such as:
• The lowest/highest bid for ads on Google
• Search volume
• Competition, and
• Other stats.
By using these tools, choosing relevant keywords for your targeted audience becomes easy. It can also be the starting point of the content strategy for your web app.

Google Analytics and Google Search Console

Both Google Analytics (GA) and Google Search Console (GSC) are free to use. While GA gathers information on users using your web app, GSC will warn you about others things. any page error, queries visitors used to find you, set sitemaps, show you some stats, and more.
Combine the information coming from both tools, and you will be able to guide your SEO strategy. That is, making important changes to adapt yourself to your audience.


This app offers everything you need to keep on track with all things SEO. Once you have come up with a list of keywords, you can use Ubersuggest to gather further information.
The free version lets you add only one project at a time, and there are certain limitations when using the tools. But that’s enough for a starter. Being able to run 3 site audits a day is more than generous. Ubersuggest plans start at $29.00 per month and you get discounts when paying for a year.
With these free daily audits, you can identify opportunities to improve your SEO. More on it, it’s a good idea to use them for creating an SEO strategy as you can see these opportunities as tasks to be done.

Indexing your website

Indexing your website means search engine crawlers have recorded your website. This means it can appear on search results. Neil Patel has created a comprehensive guide on how to get indexed by Google as fast as possible. That blog article can be resumed like this: follow an SEO strategy.
Having an SEO strategy means that you have created a roadmap for your website. The goal is to be appealing both to search engine crawlers and your visitors.
By doing so, your web app will be easily discovered by these crawlers. Also, your targeted audience will have more chances to find your content organically.

There’s no doubt social media is one of the core marketing channels for any startup. They are simply great places to get the word spread about the solutions you are building. But they also can be time-consuming. How to deal with it? That is why social media management tools exist.


Buffer will help you to keep your content organized and scheduled. They offer a clean and intuitive tool to ease the marketing process that happens on social media. Even though it is a free tool, they have plans starting at $5.00. Please note that you will be charged $10.00 per additional social channel.


This is another option for social media management. It also offers means to schedule, interact and report on what’s happening on your social media channels. You can use it for free or pay their plans starting at $79.00 to unlock additional features.


Perhaps this is the most affordable social media management tool out there. Crowdfire is great for synchronizing other channels with social media. Indeed, you can connect it to your blog, Youtube channel, or online shop to create social media posts. Their plans start at $7.48 per month which is pretty good for solopreneurs and small businesses.

Email marketing should be part of your overall strategy. Why? Because it gives you a chance to build long-term relationships. Besides, you can have a direct connection with your customers. Pair it with a Customer Relationship Management and you will be able to give a great service.


MailChimp is a well-known email platform. It also comes with other functionalities to support your email campaigns. The free version comes with:

  • A CRM

  • A creative assistant to build up custom emails

  • Forms

  • Landing page templates and

  • Other tools.

  • Once your contact list hit the limit (10k sends monthly/2k sends daily), you can consider upgrading to one of their plans starting at $11.00 per month. Compare plans to see what is at the stage.


HubSpot is best known for its inbound marketing strategy. They offer many tools to create content that connects your business and audience. That’s what inbound marketing does.
HubSpot is not a mere email marketing platform. They offer all services you need to engage your audience, from the first contact to customer service. The free plan comes with basic tools for your inbound marketing strategy. Then you may be paying for more services as you need them. Their plans start at $45.00 per month.

Tracking your expenses and incomes carefully is a great way to plan how you are going to use available resources. Automating such processes will also save you some money. That’s even more relevant when talking about human resources.


BambooHR is a great tool to organize all related to human resources. They cover everything from hiring, onboarding, and compensation to create a company culture that builds a team. This is a paid service. But they offer custom prices based on what you need. You can ask for a free price quote anytime.


This online tool is pretty useful for keeping an eye on your expenses and income. You can use it to

  • Issue invoices

  • Scan receipts

  • Track time

  • Manage projects

  • Receive payments

  • Create financial reports

  • Manage accounting and more.

  • Control your finances using a mobile app.

They have no free plan, but their prices are affordable. Plans start at $4.50 monthly and there is an option to try them for free.

As a startup, you might want to work remotely instead of renting an office. In that case, you would need reliable tools to stay connected with everybody collaborating with your project.


Slack is meant to be the main channel of communication for your team. So instead of sending e-mails to share files, you just share them there. Perhaps the free version is all you need. But as time passes, you might feel that you require the extra features that come with Slack’s plans. The Pro plan, the most affordable one, is worth $8.00 per active user per month.


When it comes to high-performance teams, Freedcamp can be all you need to stay on track with every task. This project management excels when you have a big project that needs to be broken down into smaller tasks.
The free versions come with many perks that only show how generous are the devs of this app. Yet, they offer additional features starting at $1.49 per user per month.


A great and fun way to manage projects? Perhaps that’s what you need. ClickUp seems like 360° for managing projects because it includes tasks, chat, a whiteboard, a space to write docs, time-trackers, and more.
The free version comes with many tools and it seems good enough. But again, there are more features available in case your team needs them. The most affordable plan charges $5.00 per user per month. Take a look at ClickUp’s plans for more details.


If you are looking for an event to hang out and network, MeetUp is a great option. You just have to write down what kind of event you are looking for (probably one related to your startup) and your city. After hitting enter, you will see a list of events nearby you.
When the time is right, you may want to host your events, create an email list, use several marketing tools, and the like. For that, you will need to get MeetUp Pro access.


Telegram started as a way to ensure privacy and security for its users. The brothers Nikolai and Pavel Durov created a freeware, cross-platform, cloud-based instant messaging (IM) service. It comes with many features that you can use to expand your networking. You can use to expand your networking. You do that by either:

  • Hanging around on Telegram channels

  • Using its API for payments, or

  • Creating/using bots to automatise certain tasks.

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