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Plain Tiger Secures AngelSpark Investment in $1.5M Seed Round

Rasmal Press RoombyRasmal Press Room
May 21, 2024
in Funding, News
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Plain Tiger Funding
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  • UAE-based B2B marketplace Plain Tige has secured investment from AngelSpark as part of a $1.5 million Seed round.
  • The fund is aimed at expanding into Saudi Arabia and accelerating hotels transition to net-zero procurement.
  • Over 300 suppliers are accessible at competitive prices, facilitating sustainability in the Middle East hospitality industry.
  • Co-founders Alexandra Polson and Oliver Baillie express excitement at alignment with AngelSpark’s vision.
  • Investment to enhance marketplace technology, fuel expansion, and advance sustainability goals in the hospitality sector.

Plain Tiger, a B2B marketplace based in the UAE and founded in 2021 by Alexandra Polson and Oliver Baillie, has received an investment from UAE’s venture capital firm AngelSpark. 

This investment is part of Plain Tiger’s $1.5 million Seed round, aimed at expanding into Saudi Arabia and accelerating hotels’ transition to net-zero procurement.

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Plain Tiger offers a platform that connects hotels with eco-friendly suppliers, facilitating procurement that saves both time and money while reducing environmental impact. 

Through Plain Tiger, hotels gain access to over 300 suppliers at the same prices they would get by working directly. This allows suppliers to connect with leading hotel groups across the Middle East, promoting sustainability in the hospitality industry.

Alexandra Polson, co-founder and Director of Plain Tiger, brimmed with excitement as she spoke about the recent investment. She emphasized the alignment of AngelSpark’s experienced executive team with Plain Tiger’s vision. 

Alexandra, alongside Oliver Baillie, expressed their thrill in welcoming AngelSpark aboard their journey. Their conviction and shared vision impressed them, prompting Plain Tiger’s decision to allocate a portion of their Seed funding round to AngelSpark. 

This infusion of capital will aid in further developing their B2B marketplace technology, expanding into the KSA market, and assisting more hotels in achieving net-zero procurement.

Abeer Nicola Nijmeh, AngelSpark’s internal sponsor for the investment, echoed Alexandra’s enthusiasm. 

She recalled the commitment made during AngelSpark’s Women’s Day-themed startup pitch event and emphasized Plain Tiger’s sustainability vision in the hospitality sector. 

Nijmeh expressed immense excitement in formalising the investment, citing Plain Tiger’s dedication to supporting hotels with sustainability goals as a perfect alignment with AngelSpark’s values. 

She conveyed belief in Plain Tiger’s team and market traction, expressing eagerness to support them in making a significant impact.

The investment will allow Plain Tiger to enhance its marketplace technology, ensuring a smoother procurement process for hotels. 

Additionally, expanding into Saudi Arabia represents a strategic move to capture a larger market share and foster sustainability across a broader region.

AngelSpark’s investment marks a significant milestone for Plain Tiger, bolstering its mission to revolutionize procurement practices in the hospitality industry through eco-friendly solutions. 

With this funding, Plain Tiger is poised to expand its reach and impact, paving the way for a more sustainable future in hotel procurement.


Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.

To report any issue or error in the story, please email us editor [at] rasmal [dot] com.

Last Updated on May 21, 2024 by Safiya K

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Rasmal Press Room

Rasmal Press Room brings you press releases and updates from a wide array of startups, businesses and tech industries in the MENA region. This section features content directly from industry leaders and organizations, providing our readers with up-to-date information on the latest news and trends. Please note that these articles are sourced externally and may not represent Rasmal's editorial perspective.

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