Egypt’s rich cultural heritage merges seamlessly with its modern entrepreneurial drive, birthing a dynamic landscape of Local Brands in Egypt that embody the essence of the land of pharaohs.
From Cairo’s vibrant streets to Alexandria’s tranquil shores, these homegrown treasures captivate both local enthusiasts and global audiences.
In an era characterised by globalisation and mass production, the resurgence of local craftsmanship and innovation underscores Egypt’s commitment to preserving its unique identity amid evolving trends.
Offering a diverse range of products from fashion to food, homeware to beauty, these brands showcase Egyptian creativity and resourcefulness.
As consumers increasingly prioritise authenticity and sustainability, the appeal of Egyptian-made goods has grown.
Each product carries a narrative, reflecting a legacy passed down through generations, infused with the passion of artisans and entrepreneurs.
Moreover, Egypt’s flourishing business scene has provided fertile ground for aspiring visionaries to realise their ideas, positioning the nation as a hub of innovation and enterprise.
Combining tradition with modernity, these brands are reshaping industries, challenging conventions, and redefining the ‘Made in Egypt‘ label.
List of Top 30 Local Egyptian Brands
Egypt is home to many local brands that showcase its culture and skills. From old traditions to new ideas, these brands cover a wide range of products like clothes, shoes, food, and luxury items.
These brands represent Egypt’s past and present, blending tradition with innovation. Let’s explore 30 of these brands that are not only shaping the country’s economy but also its identity.
1. Mamzi Store
Website | mamzistore.com |
Location | 48 Amman square, Dokki, Cairo, Egypt |
Contact Number | +20 20 33353515, +20 1005398902 |
Email Id | info@mamzistore.com |
Mamzi is an Egyptian ready-to-wear brand that caters to trend-savvy women with its distinctive fashion pieces. The founder’s passion for sketching since childhood led them to pursue formal fashion education, solidifying their career choice. Mamzi places high importance on innovation, quality, and creativity, which has helped it establish a reputable name in both local and international markets.
Its collections are meticulously crafted using premium fabrics and cutting-edge designs, showcasing seasonal uniqueness and a spirit of individuality. Mamzi aims to set trends rather than follow them, with a relentless pursuit of originality, while simultaneously competing globally and maintaining its authentic Egyptian identity.
Also Read: Cost of Living in Egypt: Tips for Budgeting and Saving
2. Loafers
Website | loaferseg.com |
Location | Cairo, Egypt |
Contact Number | loaferseg.com/pages/contact-us |
Email Id | NA |
Loafers, an Egyptian footwear brand, is renowned for its exceptional designs, quality craftsmanship, and reasonable prices. Founded by two brothers who cultivated their passion for footwear under their father’s guidance from a young age, the brand embodies a commitment to providing stylish footwear without breaking the bank.
In 2016, when the Egyptian Pound was floated, causing prices to skyrocket, the brothers recognized a gap in the market. They envisioned a business model that could offer trendy styles with high-end quality at an accessible price point.
3. Shop Fufa
Website | shopfufa.com |
Location | New Marina Piazza, Abu Tig Marina, El Gouna, Egypt |
Contact Number | NA |
Email Id | NA |
Shop Fufa caters to a community passionate about travel, music, art, and freedom. Their designs aim to empower every woman. They offer pieces that evoke feelings of liberation and beauty. Whether trekking through Fayoum’s dessert, dancing at a music festival, or embracing the tranquillity of Castle Zaman, their clothes become vessels for cherished memories.
Its focus is on sustainability and social impact. Each garment is crafted with care from ethically sourced materials. Shop Fufa seeks to celebrate Egypt’s rich culture and contribute positively to its people. They provide customers with pieces imbued with value, passion, and purpose.
4. Jayda Hany
Website | jaydahany.com |
Location | NA |
Contact Number | NA |
Email Id | info@jaydahany.com |
Jayda Hany is an Egyptian footwear and accessories brand that draws inspiration from Egypt’s rich cultural heritage as well as modern geometric forms. The brand strives for individuality by crafting luxurious goods using premium materials, blending urban and historical elements with geometric flair.
In order to emphasize transparency, Jayda Hany reveals product components while prioritizing structure and practicality. It embraces the evolving role of designers by integrating contemporary technology such as 3D printing alongside traditional craftsmanship.
5. Amina K.
Website | aminak.net |
Location | 20 El Thawra St., 2nd floor, Dokki, Egypt |
Contact Number | +202 33360969 |
Email Id | info@aminak.net
 |
Amina K. is a slow fashion brand deeply rooted in Egypt. It is driven by passion and love, with a focus that goes beyond mere products to the intention behind them. What sets Amina K. apart is its dedication to versatility and individuality. Each piece is crafted to be mixed, matched, and layered, allowing individuals to express their unique style.
The brand is led by women and aims not only to empower their team and women in the industry but also the women they dress. Every design is meticulously created to suit the everyday lives of women, celebrating their individuality at every stage of life.
6. Mix And Match
Website | mixandmatcheg.com |
Location | 6th Of October, 2nd Industrial Zone, Plot 69, Cairo, Egypt |
Contact Number | +201284030103, +20238202098 |
Email Id | info@mixandmatcheg.com |
Mix And Match, a hub for sustainable fashion, proudly offers locally crafted garments using only organic and natural materials like 100% Egyptian cotton and linen. With a team of over 150 dedicated individuals, they operate five retail outlets in Cairo, Egypt.
Drawing inspiration from the boundless Universe, Mix And Match’s design team finds beauty in every aspect of our surroundings, embracing a philosophy of limitless creativity. Through thorough research, they integrate elements from various sources into their collections, including silhouettes, colour schemes, prints, embroideries, and weaves.
7. Myne
Website | mynethelabel.co |
Location | Cairo, Egypt |
Contact Number | NA |
Email Id | NA |
Myne is a contemporary women’s fashion brand. It emerged in 2019 under the guidance of Yasmine Tawfik, an ambitious entrepreneur based in Egypt. Beyond mere stitches in fabric, Yasmine envisioned a brand that prioritised comfort and self-expression.
Through delicate fabrics and effortless designs, MYNE achieves this, staying attuned to trends while emphasising simplicity. Their garments, predominantly in muted pastels and earthy neutrals, boast exquisite cuts, elevating the essence of minimalism. Each piece is crafted to make every woman feel comfortable and beautiful in her own skin, embracing her true self.
8. Up-fuse
Website | up-fuse.com |
Location | Cairo, Egypt |
Contact Number | +20 223081147, +20 1288156887 |
Email Id | help@up-fuse.com, b2b@up-fuse.com |
Up-fuse is a brand based in Cairo. It has a vision of transforming waste into stylish products. Up-fuse repurposes disposed plastic and other materials to champion sustainability and support local artisans, particularly women. Expanding its range, Up-fuse now incorporates plastic bottles and tyres into its fashion pieces and footwear.
Each Up-fuse item blends eco-friendliness with durability and style, reflecting the brand’s commitment to sustainability and social responsibility. Up-fuse prioritises fair wages and skill empowerment for artisans, fostering a collaborative and inclusive environment. Through conscious consumption, Up-fuse aims to inspire a shift towards a more sustainable future, reducing waste and conserving resources.
9. The Sahara Collection
Website | thesahara-collection.com |
Location | Zamalek:13 Mansour Mohamed, Zamalek, Cairo, Egypt |
Contact Number | +20 22737 7964 |
Email Id | NA |
The Sahara Collection seamlessly combines high-end fashion with the cultural diversity and vintage charm of Egypt. Premium fabrics ensure maximum comfort in their designs. Their focus on versatility means their pieces effortlessly transition from day to night and from casual to glam. The factory, where the majority of workers are women, emphasises local and ethical sourcing while also empowering its female staff.
The collection caters to both men and women, offering captivating cocktail dresses, tops, jackets, quality shirts, t-shirts, and more for men. Their accessory line, Nomad, features fair trade jewellery and shawls that blend traditional craftsmanship with modern elegance.
10. Elia Shoewear
Website | eliashoewear.com |
Location | “La Maison Blanche”, 7B 199 st Degla Maadi store, Egypt |
Contact Number | +2 0122918 7689 |
Email Id | info.elia.eg@gmail.com |
Elia Shoewear is an Egyptian brand dedicated to upholding traditional craftsmanship. The brand collaborates with top factories and works closely with skilled craftsmen to ensure high-quality products. Elia’s mission goes beyond production; it seeks to revive traditional handicrafts like Makramya and Taly through innovative designs.
By employing local artisans, including those from rural communities and women, Elia not only preserves cultural heritage but also improves socio-economic conditions. Furthermore, the brand emphasises environmental sustainability by using recycled materials. Each pair of shoes repurposes 14 plastic bags, promoting consumer awareness and responsible consumption.
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11. Lotfy
Website | lotfy.com |
Location | Cairo, Egypt |
Contact Number | +20 1033331803 |
Email Id | online@lotfy.com |
Established in 1948, Lotfy holds the esteemed title of the King of Shoe Makers in Egypt. Renowned as artisans at heart, they uphold the legacy of craftsmanship passed down through generations. Lotfy was initially a manufacturing powerhouse and expanded into retail in the early 1980s.
It has over 100 franchised stores nationwide that offer a diverse selection for the entire family. Lotfy collaborates closely with local and imported brands to ensure the finest range of products. Their retail outlets exclusively feature Lotfy brand footwear for men, women, and children, making them a one-stop destination for quality and style in Egyptian footwear and bags retail.
12. Saqhoute
Website | saqhoute.com |
Location | Egypt |
Contact Number | NA |
Email Id | contact@saqhoute.com |
Saqhoute is a women’s ready-to-wear brand that prioritises ethics and sustainability in garment manufacturing. Established in 2018, it embodies slow fashion and emphasises circularity, artisanship, and zero waste. Through intricate hand embroidery, Saqhoute weaves tales of Egyptian heritage into its designs.
The brand aims to provide affordable high-end garments that are essential for women’s capsule wardrobes globally. Each capsule collection unveils a hidden narrative of Egyptian culture, honouring local stories and artisanry. Saqhoute empowers women to effortlessly navigate family, career, and personal duties with versatile, timeless pieces.
13. Areej Aromatherapy
Website | areejaromatherapy.com |
Location | 69 El-Farik Abd El-Moneim Riad, Al Huwaiteyah, Agouza, Giza Governorate 3753535, Egypt |
Contact Number | +202 3302 3848, + 20122 990 9849, +201 20 001 6653 |
Email Id | info@areejaromatherapy.com, sales@areejaromatherapy.com, marketing@areejaromatherapy.com |
Areej specialises in aromatherapy. It utilises natural essential oils from various sources like flowers, fruits, and plants. These therapeutic products alleviate anxiety, depression, and promote better sleep and pain relief. They are committed to quality, crafting vegan and cruelty-free skincare items. Areej prioritises ethical sourcing and environmental sustainability in its production process.
The ingredients used are meticulously chosen and often sourced from their own plantations. Areej ensures that its supply chain is free from human rights or environmental abuses. Its mission is to provide safe, effective, and sustainable solutions. Areej advocates for holistic well-being, balancing mind, body, and soul, fostering a happier, healthier life for all.
14. The Bathland
Website | thebathland.com |
Location | Egypt |
Contact Number | +201 0680 08410 |
Email Id | NA |
The Bathland crafts premium skin and hair products. They are handmade under the expertise of a dedicated pharmacist. The brand prioritises natural ingredients due to their passion for nurturing healthy skin and hair. Its mission is to align products with real beauty routines. Each item, from skincare to haircare, is meticulously perfected for your bathroom shelf.
Quality is paramount and never compromised. The Bathland cultivates trust and reciprocity with consumers, fostering enduring partnerships. It actively contributes to both local and broader communities, embracing inclusivity. The Bathland is not just a brand but a commitment to enhancing well-being and beauty, naturally.
15. Saskia
Website | saskiaspa.com |
Location | Egypt |
Contact Number | +20 127 251 7418 |
Email Id | Info@Saskiaspa.Com |
Saskia emerged as a professional spa brand in 2015. It extended its line to home products in 2018, introducing the novel concept of “SPA at HOME.” Saskia originates from a third-generation cosmetics family business. It thrives on international collaboration, sourcing premium ingredients, advanced high-tech molecules, and Grade A essential oils.
Each product is a unique blend serving multifaceted functions. For instance, the Saskia shampoo not only cleanses but deeply nourishes, protects hair follicles, promotes growth, strengthens strands, and enhances shine. All Saskia products are devoid of sulphates, silicones, mineral oils, parabens, artificial colours, and harsh additives. They offer a luxurious, pure, and quality skincare and haircare experience.
16. Meraki
Website | merakinaturalcare.com |
Location | Mokattam, Cairo, Egypt |
Contact Number | +20 120 828 3760 |
Email Id | Support@merakinaturalcare.com |
Meraki offers a diverse range of natural skincare products. These products are crafted from the purest plant extracts and infused with love. They follow a holistic approach to skincare. The collection includes nourishing creams, toners, serums, masks, body butters, scrubs, shampoos, and deodorants.
These products are tailored to address diverse skin concerns, whether it’s combating ageing, rejuvenating the body, or soothing conditions like eczema and joint pain. Meraki ensures accessibility to quality natural products for everyone. Sustainability and respect are central to their operation. They have a commitment to fair treatment of customers and team members.
17. Clementine
Website | clementineorganics.com |
Location | Cairo, Egypt |
Contact Number | NA |
Email Id | NA |
Clementine offers a range of clean and cruelty-free skincare products. Their standout items are “Moon Milk” and “Caffeine Dream.” “Moon Milk” serves as a superior alternative to traditional sunscreens. It boasts all-natural ingredients and is a daily SPF moisturiser enriched with hyaluronic acid and vitamins.
It effectively repairs the skin barrier while providing a non-greasy finish. “Caffeine Dream” eye cream revitalises and brightens the delicate skin around the eyes. Its nourishing formula leaves the eyes looking refreshed and vibrant. These products exemplify Clementine’s commitment to merging health and beauty, promising skincare solutions that users will adore.
18. Joviality
Website | intl.joviality-eg.com |
Location | Cairo, Egypt |
Contact Number | NA |
Email Id | NA |
Joviality is a brand that promotes natural beauty by focusing on self-care and joy. It advocates for universal beauty enhanced by nature’s best. The company prioritises sustainability by using recyclable PET packaging to respect the Earth and protect wildlife. Its commitment to cruelty-free practices demonstrates their love for animals.
The formulations of Joviality, guided by Dr. Hadeel, combine ancient beauty wisdom with modern science. They utilise powerful, natural ingredients proven to nourish skin and hair. Each product is carefully crafted for effectiveness, safety, and sensory pleasure, representing a blend of tradition and innovation. Joviality’s dedication to real, sustainable beauty ensures nourishment and rejuvenation for everyone.
19. Glazed
Website | glazedbeauty.skin |
Location | Egypt |
Contact Number | NA |
Email Id | NA |
Glazed introduces the shaving routine with its four essential products. “Smooth Operator” is a pre-shave scrub infused with coconut oil, sweet almond oil, and vitamin E. It eliminates dead skin cells and clears pores for a flawless shave. “The Shave of Your Dreams” is a moisturising shaving cream that prevents ingrown hairs and razor bumps.
The star product, “Glazed Donut,” replenishes the skin, locks in moisture, and imparts a radiant glow. Finally, “Wealthy Gel” is an advanced formula that brightens, resurfaces, and soothes the skin. Bid farewell to post-shave irritation as Glazed delivers smooth, nourished skin akin to a glazed doughnut’s perfection.
20. Ganubi
Website | ganubistore.com |
Location | Maadi – Corniche El Nile – Othman Towers, Tower 8, above average, near Family Cinema, Egypt |
Contact Number | +202 2528 6427, +201 0669 47759 |
Email Id | NA |
Ganubi is an Egyptian brand that reflects the vibrant hues and distinctive motifs of Nubia, Sudan, and South Africa. It was founded by Nada El Halafawy, a visual artist from Nubia, who infuses her customised pattern designs into wearable artworks. Each piece is unique, making wearers feel unparalleled.
Nada’s intricate craftsmanship transforms ordinary garments into extraordinary expressions of culture and individuality. Ganubi Store Egypt serves as a testament to the fusion of artistry and fashion, offering a vibrant tapestry of colours and patterns that celebrate the rich heritage of Nubia and beyond.
21. Bubblzz
Website | bubblzzeg.com |
Location | 4 Farouk Amer Street, Sheraton, Heliopolis, Cairo, Egypt |
Contact Number | +201 22 444 4711 |
Email Id | customer.service@bubblzzeg.com, info@bubblzzeg.com |
Bubblzz offers a diverse array of bath and body care items. The company is committed to utilising wholesome, natural ingredients. Bubblzz products nourish the skin from the inside out because they are crafted from scratch. They are formulated with organic and essential oils, and they are completely devoid of harsh chemicals.
The product line encompasses facial, body, and hair care essentials. Bubblzz firmly believes that what one applies onto their body holds equal significance to what they consume internally. This philosophy underscores the company’s dedication to providing products that prioritise skin health and well-being.
22. NotFound
Website | notfoundco.com |
Location | Cairo, Egypt |
Contact Number | +201 55 379 3200 |
Email Id | Help@notfoundco.com |
Notfound is a unisex brand co-founded by Dina Tarek and Tamara Sherif. Their passion for minimalist streetwear has led to the creation of essential pieces in Cairo. The brand’s name reflects the challenge of sourcing high-quality basics affordably. Its goal is to craft essentials that blend comfort and minimalism, appealing to everyday wearers.
With a focus on simplicity and quality, their pieces resonate with those seeking stylish yet practical attire. Dina and Tamara’s vision emphasises accessible fashion without compromising on style or durability. Notfound stands as a testament to their dedication to providing timeless, versatile essentials for individuals navigating modern urban life.
23. TAJ Sisters
Website | tajsisters.com |
Location | South Academy B, New Cairo, Cairo, Egypt |
Contact Number | +20 115 335 6938 |
Email Id | info@tajsisters.com |
Egyptian entrepreneur Meyasser Taj founded TAJ Sisters. TAJ Sisters offers a one-stop destination for modest ladies seeking premium and minimalist fashion pieces. It caters to women of all ages. TAJ provides timeless garments suitable for every season.
With its growing customer support, it is expanding its production lines. This expansion aims to enhance service and foster community growth. The aim of TAJ is to make a significant impact by satisfying diverse fashion needs and cultivating a strong TAJ Sisters community.
24. Be-Indie
Website | int.be-indie.com |
Location | Cairo, Egypt |
Contact Number | NA |
Email Id | NA |
Be-Indie is a brand that masters the balance of trendy and timeless fashion. It embodies an edgy, rebellious spirit and is known for bold colours and standout prints. It stays true to its indie ethos while offering broad appeal. The brand’s name reflects independence, drawing inspiration from global modern societies. Experimentation with techniques, threads, and mindsets fuels its aesthetic.
Each meticulously crafted product adds an edge to high fashion, attracting confident, worldly consumers. Be-Indie’s presence in the Egyptian market showcases locally designed styles that are conceptualised to perfection. It epitomises a fusion of creativity and independence, setting trends with its innovative approach.
25. Palma
Website | getpalma.com |
Location | Upper floor beside Bekky Barber & CIB bank near gate 5, Cairo, Egypt |
Contact Number | +20 11 2244 6449 |
Email Id | info@getpalma.com |
Palma is an Egyptian fashion e-commerce brand. It empowers independent women. It encourages them to express themselves through their clothing choices. Its locally designed and produced products draw inspiration from nomadic artisans across Egypt. All manufacturing is based in Egypt. Palma enforces stringent quality control measures and it ensures the creation of beautiful, durable garments at affordable prices.
Each design carries a unique narrative and is crafted with passion and positive energy. Palma’s commitment to sustainability reflects in its products. They promise longevity in one’s wardrobe. Celebrating diversity and individuality, Palma embodies the essence of confident, free-spirited femininity.
26. Malaika Linens
Website | malaikalinens.com |
Location | Cairo, Egypt |
Contact Number | +20 223081147, +20 1288156887 |
Email Id | help@up-fuse.com |
Malaika Linens promotes women’s empowerment by teaching hand embroidery to underprivileged Egyptian women and refugees. This initiative offers them a chance to learn and earn. The self-funded embroidery school ensures that women can learn techniques regardless of literacy or background.
They work from home, respecting cultural norms, and generate income without disrupting family patterns. Malaika’s model emphasises entrepreneurship over aid, leading to a flourishing business. A factory employing 60 workers ensures quality. Their range includes Egyptian bed linen, silk-screen accessories, towels, cushions, and table linen, all crafted meticulously. This initiative creates sustainable paths to economic independence, a privilege deeply valued by Malaika.
27. Eklego Design
Website | eklegodesignshop.com |
Location | 8 Sheikh El Marsafy St. above Beanos, 1st Floor, Apt. 4 Zamalek, Cairo, Egypt |
Contact Number | +20106 789 8592 |
Email Id | eklego@eklegodesign.com |
Eklego specialises in both commercial and residential projects. It offers a comprehensive range of services from consultation to full-scale architectural design delivery. With extensive experience in Egypt and across the Middle East, Eklego prioritises a deep understanding of each project and client’s requirements.
Its expertise extends to the latest collections of modern furniture, home decor, tableware, and accessories. These cater to diverse aesthetic preferences. Eklego’s commitment lies in delivering unparalleled design solutions. These seamlessly blend functionality with contemporary style, ensuring client satisfaction at every step.
28. El-Dawleya Furniture
Website | eldawleya-co.com |
Location | 14 Masjed El Nour St, Al Harby, Damietta, Egypt |
Contact Number | +2 057 236 2686 |
Email Id | info@eldawleya-co.com |
Eldawleya Company is a global leader in furniture manufacturing. Its commitment to quality drives continuous exploration of emerging technologies. The company focuses on integrated designs and offers comprehensive interior solutions for modern homes. Each product is meticulously tailored to meet customers’ specifications, encompassing size, colour, and features.
The personalised approach ensures effective and unique solutions, crafting environments that facilitate easy performance of tailored activities. Eldawleya Company’s dedication to customization and excellence defines its reputation as a provider of unparalleled furniture solutions worldwide.
29. Raya Foods
Website | rayafoods.org |
Location | North Tower, Galleria40, 26th of July St., 6th of October, 12568 Egypt |
Contact Number | +20 23827 6000 |
Email Id | info@rayafoods.org |
Raya Foods is a subsidiary of Raya Holding. It specialises in providing a diverse range of Frozen Fruits & Vegetables to both local and international markets. They address consumers’ everyday needs while innovating new food solutions. The company has a vision to become the global leader in healthful, wholesome, and nutritious prepared foods.
Raya Foods prioritises product innovation, consumer insight, and customer partnerships. The team comprises top experts in the field, ensuring supreme quality. Introduced in 2017, Lazah Brand aims to be a household name globally. It offers healthy solutions tailored to daily nutritional requirements. In 2020, Raya Foods secured the position of the second-largest exporter of frozen vegetables. This reflects its market prowess and commitment to excellence.
30. El Sabah Food
Website | elsabah.net |
Location | Hod Sakrah WA Abu Hamad, Borg Al Arab Al Gadida City, Alexandria Governorate 5220001, Egypt |
Contact Number | +203 5890 123, +203 5890 124, +203 5890 125 |
Email Id | info@elsabah.net |
EL-Sabah Food Industries Company S.A.E. specialises in the production, manufacturing, and packaging of various food items, including dairy products, juices, processed cheese, sauces, jams, canned goods, and food oils. The company employs the latest technologies throughout its factory complex to ensure quality and safety, adhering to international standards.
From the beginning, its focus has been on occupational safety, health, and environmental concerns. Cutting-edge equipment from top food manufacturing companies is chosen to guarantee the production of safe and healthy products. EL-Sabah Food Industries is committed to maintaining consumer satisfaction and confidence both locally and globally.
Conclusion
The world of Egyptian entrepreneurship is lively and varied, as shown by the 30 outstanding local brands mentioned above. These brands cover a wide range of areas, from fashion to food, skincare to home decor, showcasing the creativity, skill, and entrepreneurial drive that Egypt is known for.
What stands out about these brands is not just their products, their dedication to sustainability, ethics, and social good. Many of them focus on using materials sourced locally, supporting local artisans, and promoting environmental conservation. This commitment adds value to their products and appeals to consumers who care about authenticity and ethical practices.
Moreover, these brands play a vital role in shaping Egypt’s identity on the global stage. Through their unique designs, innovative approaches, and quality craftsmanship, they showcase the richness and creativity of Egyptian culture while competing in the global marketplace.
As consumers, supporting these local brands means more than just buying their products. It’s a chance to help Egypt’s economy grow, uplift local entrepreneurs, and safeguard the country’s cultural legacy. Whether you shop online or visit their stores in person, supporting these brands lets you play a part in boosting Egypt’s entrepreneurial community and honoring its diverse talent.
Ultimately, these local brands show that Egypt has great potential for new ideas, being creative, and building businesses that care about the environment. As these brands grow, they not only make people’s lives better but also help Egypt’s economy grow and change for the better.