Gameball, the all-in-one customer intelligence and marketing CRM platform for consumer brands, has announced the completion of a $3.5 million fundraising to accelerate its international expansion. A roster of global investors joined the company’s seed round including 500 Global; Africa-focused funds P1 Ventures and Launch Africa; as well as Middle East firms Seedra Ventures, Arzan Ventures, Propeller, and Core Vision. This round also saw participation from regional angel investors.
Gameball’s platform is a powerful marketing solution, enabling omnichannel retailers to have a 360-degree view across all customer touchpoints and journeys. Gameball’s suite of products empowers businesses to analyze customer behavior, leverage first-party data, identify monetization opportunities, and execute retention strategies. Its fully integrated marketing suite equips marketers with customer analytics & segmentation, incentive & loyalty management, and cross-channel messaging; helping drive customer conversion and personalized engagement, while providing rich data and insights for brands.
Gameball was founded by Egyptian entrepreneurs Ahmed Khairy, Chief Executive Officer, Ahmed El Assy, Chief Product Officer, and Omar Alfar, Chief Technology Officer in 2020. Since its launch, Gameball has served over 7,000 businesses and 20 million consumers and processes over $260 million in transactions every month. As part of its growth strategy, Gameball will operationalize teams in Saudi Arabia, Germany, and the United Kingdom while investing in the commercialization of its product.
Ahmed Khairy, CEO of Gameball said, “We built Gameball to help global brands to analyze customer behavior, accelerate customer retention, monetize their user base, and improve customer lift-time value (LTV), all through one platform. This seed round brings on board renowned investors who will help fuel our growth, marking a critical milestone for us, as we evolve into a truly global platform.”
According to Gameball’s data, 61% of businesses report that more than half of their revenue comes from repeat customers with new customer acquisition costing 5x more than it is to keep current ones. On average, Gameball’s customers see a 3x increase in purchase frequency over the industry standard. The company’s top 5 clients using Gameball’s rules-based promotions experience a 7x increase in purchase frequency over the industry average.
Hisham Halbouny, General Partner at P1 Ventures said, “The consumer landscape is evolving rapidly with brands competing for customer engagement, trust, and retention. Gameball is solving a large multi-billion dollar challenge that can transform digital marketing, customer loyalty, and monetization worldwide. We are thrilled to back the team on their journey as they grow their footprint in new markets.”
Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.
To report any issue or error in the story, please email us editor [at] rasmal [dot] com.
Last Updated on February 13, 2023 by Safiya K
