- Fincart.io unites Africa’s largest courier network into a single platform for unmatched e-commerce logistics efficiency.
- The platform offers SMBs data-driven tools to optimize delivery and scale rapidly across the Middle East and Africa.
- Backed by Plus VC, Fincart.io’s funding underscores confidence in its vision to transform e-commerce logistics.
Fincart.io, an innovative e-commerce logistics platform, has successfully closed its pre-seed funding round, securing support from Plus VC and other top regional and international investors like Plug and Play, Orbit Startups, and Jedar Capital. The funding aims to enhance Fincart.io’s technology platform, expand its courier network, and address critical shipping challenges for SMBs in the Middle East and Africa.
Transforming E-Commerce Logistics for SMBs
Launched in 2023 by Mostafa Elmasry and Nihal Ali, Fincart.io offers SMBs a seamless platform for multi-courier shipping, reliable delivery operations, and access to working capital. With a 4x year-over-year growth, the company has established itself as a vital partner for online sellers aiming to scale efficiently.
The company’s unique model integrates the largest courier network into one unified platform, empowering e-commerce sellers to overcome logistical barriers. From enhanced courier recommendations to consolidated payments and exclusive shipping rates, Fincart.io ensures unparalleled convenience and growth opportunities for its users.
Statements from Industry Leaders
- Mostafa Masry, Co-founder and CEO of Fincart.io:
“We are thrilled to be backed by such esteemed and astute investors who not only provide capital but also have vast strategic experience in the region.” - Nihal Ali, Co-founder and COO of Fincart.io:
“Fincart.io’s impressive growth and strong merchant and courier networks underscore our leadership in e-commerce logistics.” - Hasan Haider, Founder of Plus VC:
“We are proud to back Mostafa, Nihal and the team as they tackle one of the most critical challenges in e-commerce logistics. Fincart.io’s innovative platform empowers SMBs to overcome logistical barriers and scale seamlessly. With exponential growth and a deep understanding of the market, fincart.io is well-positioned to become pioneer in this field and an indispensable partner for SMBs across the region.” - Sherif Nessim, Founder of Jedar Capital:
“E-commerce is one of the fastest growing sectors in the Middle East & Africa. Logistics & Delivery delays remain one of the biggest challenges in the sector that affect customer satisfaction. It was very clear to me how Fincart’s data-driven approach can play a pivotal role in addressing these challenges and helping e-commerce business owners with their extensive courier partners making them a go-to for businesses looking for reliable shipping solutions.” - William Bao Bean, Managing General Partner at Orbit Startups:
“E-commerce in MENA is taking off, set to exceed US$50b this year. Small businesses that want to sell online need efficient shipping to sell profitably.”
With e-commerce in MENA set to surpass $50 billion in 2025 and projected to reach $75 billion by 2028, Fincart.io is well-positioned to become a leader in the industry, delivering scalable and efficient solutions for the region’s 4 million online SMBs.
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Last Updated on January 28, 2025 by Safiya K
