- Dsquares’ acquisition of Prepit merges loyalty expertise with AI-driven operational tools, targeting SME growth in Egypt’s booming F&B sector.
- Egypt’s loyalty and F&B markets are projected to grow at 10.3% and 15.47% CAGRs, respectively, driven by digital adoption and hyper-personalization.
- The partnership introduces gamified rewards and data-driven insights to enhance customer retention and operational efficiency across the Middle East.
Cairo, Egypt – Dsquares, a leading provider of loyalty and rewards solutions in the Middle East, has announced the acquisition of a majority stake in Prepit, an Egyptian B2B SaaS platform specializing in AI-driven operational tools for the food and beverage (F&B) industry. This strategic move underscores Dsquares’ commitment to integrating advanced technology into its loyalty ecosystem while capitalizing on the rapid growth of Egypt’s F&B and e-commerce sectors.
A Synergy of Expertise and Innovation
Founded in 2012, Dsquares has established itself as a regional leader in delivering tailored loyalty programs for banking, telecom, retail, and FMCG industries. Its acquisition of Prepit—a startup launched in 2022 by Karim Hussein and Tarek Afia—marks a pivotal step toward bridging loyalty solutions with operational efficiency for small and medium enterprises (SMEs). Prepit’s platform leverages artificial intelligence to automate inventory management, customer segmentation, and menu optimization, empowering F&B businesses to enhance profitability through data-driven decisions.
Marwan Kenawy, CEO of Dsquares, emphasized the strategic alignment: “By integrating Prepit’s AI capabilities, we’re reshaping how SMEs engage customers. This partnership combines technological innovation with sustainable growth, enabling businesses to deliver unmatched experiences while driving measurable success.”
Market Growth and Strategic Timing
The acquisition arrives as Egypt’s loyalty market is projected to grow at a compound annual growth rate (CAGR) of 10.3%, reaching $785 million by 2028. Simultaneously, the country’s F&B sector is booming, with its foodservice market expected to expand at a 15.47% CAGR from 2025 to 2030. These trends highlight the urgency for integrated solutions that streamline operations and deepen customer engagement.
Karim Hussein, CEO of Prepit, noted the broader vision: “Aligning with Egypt’s 2030 Vision, this collaboration supports sustainable economic growth. We’re addressing the rising demand for hyper-personalized loyalty programs critical in today’s competitive landscape.”
Transforming F&B Operations Through AI
Prepit’s platform analyzes customer data to provide actionable insights, such as identifying popular menu items or tailoring marketing campaigns to specific demographics. For instance, historical purchase data can inform menu innovations, while segmentation tools enhance campaign ROI. Combined with Dsquares’ loyalty expertise—used by global brands like Vodafone, PepsiCo, and Visa—the partnership aims to create a seamless ecosystem where operational efficiency meets customer retention.
The integration will also introduce gamified loyalty programs and AI-powered recommendations, offering personalized rewards to consumers. This approach caters to the Middle East’s tech-savvy population, where smartphone penetration exceeds 97%, and digital transformation is a priority.
Scaling Across the Middle East
With a presence in 16 countries, Dsquares is poised to scale Prepit’s solutions across key markets like Saudi Arabia, the UAE, and Egypt. The combined platform will empower F&B operators to reduce costs, optimize menus, and foster brand loyalty through real-time analytics. For consumers, this means tailored rewards, eco-conscious dining options, and frictionless digital experiences.
Kenawy added, “Our vision extends beyond transactions. We’re building lasting connections between brands and customers by merging loyalty with intelligent automation.”
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Last Updated on January 30, 2025 by Safiya K
