- Zension Technologies closed a $30 million Series A funding round led by Wa’ed Ventures, with Sumitomo Corporation and Global Ventures participating.
- The funding will support the launch of Zaam, a new subscription service for personal tech devices, set to launch in Q1 2025 in Saudi Arabia and the UAE.
- Zaam offers a flexible subscription model for personal tech devices, allowing users to upgrade, switch models frequently, and access free repairs at lower costs compared to installment plans.
- Saudi Arabia, with over 15 million smartphones sold annually and the fastest upgrade cycle in the GCC, presents a prime market for Zaam’s sustainable tech ownership model.
Saudi Arabia-based aftersale services provider, Zension Technologies, has successfully raised $30 million in a Series A funding round. Wa’ed Ventures, the venture capital arm of Saudi Aramco, led the investment alongside Japanese conglomerate Sumitomo Corporation and Dubai-based Global Ventures.
This significant funding aims to reshape how consumers buy, own, and upgrade personal tech devices across the Saudi and UAE markets.
Founded in 2018 by Khalid Saiduddin and Nikos Anastasiadis, Zension Technologies specializes in protection plans, extended warranties, and guaranteed buyback services for mobile devices and consumer electronics.
The company works with major retailers, telecommunications companies, and original equipment manufacturers (OEMs) across Saudi Arabia and the UAE. Its services offer consumers a reliable way to safeguard their devices while accessing value-driven upgrade and protection options.
New Investment and Strategic Partnerships
The $30 million Series A round represents a key milestone for Zension, as it plans to expand its offerings and transform personal tech ownership through a new service called Zaam.
The funding round, spearheaded by Wa’ed Ventures, highlights Zension’s alignment with Saudi Arabia’s Vision 2030 goals of supporting sustainable business practices and advancing the circular economy.
Sumitomo Corporation, a global group with over a century of history, made its first strategic investment in the GCC through this round, emphasizing the significance of Zension’s market approach.
Dubai-based Global Ventures, known for backing innovative tech-driven startups, also participated in the funding, further solidifying Zension’s regional and international growth potential.
Launch of Zaam in Q1 2025
With the new capital, Zension plans to launch Zaam in Q1 2025 across Saudi Arabia and the UAE. Zaam introduces a groundbreaking subscription model for personal tech devices, including smartphones, wearables, headphones, and laptops.
The service aims to disrupt the traditional buy-and-own model by offering flexible subscription plans, allowing consumers to upgrade or switch devices more frequently without being tied to long-term contracts.
Zaam leverages data analytics collected by Zension over the past five years, providing insights into consumer behavior, including upgrade patterns and device repair trends. This data-driven approach ensures that customers receive flexible options tailored to their usage habits and device preferences.
Innovation in the Subscription Economy
The launch of Zaam reflects global trends where consumers increasingly prefer subscription-based services for greater flexibility and affordability. Zaam brings this model to the personal tech space, offering users the freedom to explore new devices without large upfront costs. The service allows customers to switch between different models, upgrade frequently, and enjoy free repairs under a single monthly subscription fee.
Zaam’s circular model ensures each device is repurposed after use, maximizing residual value. This value is returned to customers through lower monthly subscription costs. The platform’s pricing engine uses real-time data and predictive analytics to assess device value at every stage of its lifecycle, further optimizing pricing and upgrade options for customers.
Addressing E-Waste and Promoting Sustainability
Zension Technologies’ circular economy approach addresses a growing issue in the region i.e. e-waste. Saudi Arabia remains the largest device market in the GCC, with over 15 million smartphones sold annually.
The region also has the fastest tech upgrade cycle globally, averaging between 12 to 18 months. This rapid turnover contributes significantly to e-waste, posing environmental challenges.
Zaam encourages sustainable consumption by extending device lifespans and minimizing waste. Through its circular model, devices are refurbished and reintroduced into the market instead of being discarded. This approach reduces the environmental impact while providing financial benefits to consumers.
Market Impact and Consumer Benefits
The Zaam service offers significant benefits to consumers seeking flexibility and cost savings. Customers gain access to the latest devices at a lower monthly cost compared to traditional installment plans or buy-now-pay-later schemes. Additionally, Zaam removes the burden of device maintenance by covering free repairs, ensuring a hassle-free experience.
By collaborating with third-party distribution partners across the region, Zension plans to make Zaam widely accessible. The service’s user-friendly model empowers consumers to stay technologically updated without significant financial commitments.
Khalid Saiduddin, Co-Founder and CEO of Zension Technologies, emphasized the company’s mission to promote sustainability through circular economy practices. He highlighted the underutilization of smartphones, noting that while devices have a lifespan of seven years, they are often discarded within three.
Saiduddin stated, “Our mission at Zension is to drive behaviors that feed into the circular economy by ensuring tech devices can be used for their full, usable life. With more than five billion phones discarded annually, this is a significant problem to solve.”
He further expressed that the Zaam model empowers consumers while supporting environmental responsibility. Saiduddin added, “Zaam offers customers the chance to upgrade their tech while making an environmentally responsible choice, benefiting both the planet and their wallets.”
Anas Algahtani, Acting CEO of Wa’ed Ventures, reaffirmed the investment’s alignment with Saudi Arabia’s Vision 2030 sustainability goals. He remarked, “Investing in sustainability and advancing a circular economy are central to our strategy. Zension’s innovative approach and track record in developing scalable solutions that promote environmental responsibility align perfectly with our strategic investment priorities.”
Technological Advancements and Market Position
Zension’s growth strategy leverages both technological advancements and market insights. By using predictive analytics and real-time data, the company can anticipate consumer preferences and adjust service offerings accordingly. This data-driven approach positions Zension as a leader in tech device lifecycle management in the region.
The company’s commitment to sustainability, affordability, and customer convenience has already solidified its leadership in aftersale services. With the introduction of Zaam, Zension is set to revolutionize how consumers interact with personal technology in Saudi Arabia and the UAE.
Looking Ahead
Zension Technologies’ $30 million Series A funding marks a transformative phase for the company. With support from Wa’ed Ventures, Sumitomo Corporation, and Global Ventures, Zension is poised to disrupt the personal tech market through its Zaam subscription model.
By combining sustainability, flexibility, and data-driven insights, the company is not only enhancing customer experiences but also contributing to environmental sustainability in the region. As the GCC continues to focus on technological innovation and green initiatives, Zension’s circular economy model stands as a pioneering step toward responsible tech consumption.
Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.
To report any issue or error in the story, please email us editor [at] rasmal [dot] com.
