- Verofax raised $3 million in a bridge funding round to expand its Web3 services across the Middle East and Europe.
- Verofax plans to launch AI-powered guides in the GCC region and sports fan guides in Europe and North America.
- Major companies like Anheuser Busch and Emirates Airlines are already utilizing Verofax’s technology to improve customer engagement.
- Verofax’s innovative solutions have generated over $3 million in sales for Fortune 100 firms across 50 countries.
Verofax, a UAE-based Web3 services provider, has successfully raised $3 million in a bridge funding round. This investment was led by prominent institutions including King Abdullah University for Science and Technology, Plug & Play Tech Center, Navig8 Group, and Trove Capital UK.
Additional support came from Jawa Brothers Advisory, Alzamil Pedco CVC, and Tracecore CVC. These funds are set to propel Verofax’s expansion in the Middle East and Europe, specifically focusing on developing AI-powered guides for the GCC region and sports fan guides in the EU and North America.
Verofax’s Innovative Use of Web3 Technologies
Founded in 2018 by Wassim Merheby and Jamil Zablah, Verofax has positioned itself at the forefront of Web3 technology, utilizing a combination of augmented reality (AR), blockchain, and artificial intelligence (AI).
These advanced technologies are designed to enhance the experiences of tourists, shoppers, and brands by creating interactive and engaging environments. Verofax’s patented technologies allow retailers, sports stadiums, and tourist destinations to offer more immersive experiences, leading to increased customer interaction, higher conversion rates, and amplified social virality.
Through gamification and direct involvement, brands can foster deeper connections with consumers, resulting in more meaningful AI and AR experiences.
Strategic Expansion and Future Projects
The $3 million bridge round will enable Verofax to further develop and implement its innovative projects across key regions. In the Middle East, the company plans to introduce AI-powered guides specifically tailored for the GCC region.
These guides will enhance the tourist experience by offering personalized recommendations, unlocking discounts, and providing gamified “Explore to Win” experiences in augmented reality. In Europe and North America, Verofax aims to launch sports fan guides that will revolutionize the way fans engage with live events, making them more interactive and rewarding.
This latest round of funding is not the first time Verofax has attracted significant investment. In 2022, the company raised $1.5 million in a pre-Series A round led by Benson Oak Ventures, with participation from 500 Global, Wami Capital, and Vernalis Capital. The continued interest from investors highlights Verofax’s potential to lead the Web3 space, particularly in the retail, tourism, and sports industries.
Verofax’s Impact on the Market
Verofax’s technology is already being used by major companies like Anheuser Busch Inc. and Emirates Airlines, demonstrating its broad applicability across various industries.
The platform’s ability to elevate consumer experiences through the integration of AR and AI is transforming how brands interact with their customers. By leveraging these technologies, Verofax enables businesses to create more personalized and engaging experiences that resonate with consumers, thereby driving growth and boosting brand loyalty.
The company’s CEO, Wassim Merheby, has emphasized the impact of Verofax’s solutions on both consumers and businesses. “Our solution helps tourists elevate their experiences, unlock personalized discounts, and offer gamified ‘Explore to Win’ sponsored games in augmented reality,” Merheby stated. “This allows enterprises and brands to sponsor and elevate their marketing efficiency, power direct-to-consumer communication, and deliver amazing experiences that drive growth and boost loyalty.”
A Bright Future Ahead for Verofax
As Verofax continues to innovate and expand, its role in shaping the future of Web3 technology is becoming increasingly evident.
The company’s success in raising significant capital from strategic investors underscores the confidence the market has in its vision and execution. With the support of these investors, Verofax is well-positioned to accelerate the development of its AI guide solutions and AR gamified experiences, ensuring it remains at the cutting edge of the Web3 revolution.
Looking ahead, Verofax’s impact on the retail, tourism, and sports sectors is set to grow as it continues to deliver transformative experiences that blend technology with consumer engagement.
The company’s ability to secure over $3 million in sales for Fortune 100 firms across 50 countries is a testament to its effectiveness and the growing demand for its solutions.
As Web3 technologies become increasingly integral to modern business strategies, Verofax is poised to lead the charge in delivering innovative, consumer-centric solutions that redefine how brands and consumers interact.
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