- Userguest secured $2.4 million in seed funding led by Al Mada Ventures and backed by several prominent investors.
- Founded in 2018, the company offers a tool that helps hotels optimize direct revenue through personalized messages and intelligent visitor incentives.
- The platform has gained the trust of major hotel brands and aims to improve conversions and revenue for its clients.
- Business angels Philippe Limes and Thane Kuhlman were part of the investment round, showing strong investor confidence in Userguest’s potential.
Morocco-based Userguest, a SaaS startup specializing in hotel revenue optimization, has successfully raised $2.4 million in its latest Seed funding round.
The investment was led by Al Mada Ventures, with contributions from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and seasoned business angels Philippe Limes and Thane Kuhlman. The funding comes as a major boost for the company, as it gears up for significant growth and further product enhancements.
Helping Hotels Optimize Direct Revenue
Founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, Userguest was built to address a key issue in the hospitality industry i.e. maximizing revenue from direct bookings.
Their software automates how hotels engage with visitors on their websites, utilizing personalized messages and intelligent incentives to encourage direct bookings. This tool allows hotels to increase revenue while avoiding the high commissions charged by third-party booking platforms.
Userguest’s platform is designed to streamline the user experience for travelers while helping hotels capture more direct bookings, leading to higher profitability. By providing tailored messages at the right time, the software nudges potential guests to make decisions that benefit both the hotel and the customer.
Strategic Use of Seed Funding
A significant portion of the $2.4 million investment will be directed towards expanding the company’s sales team. This expansion is crucial for Userguest’s plans to scale up and enter key international markets. By strengthening its sales force, the company aims to build relationships with more hotel chains globally, positioning itself as a leader in direct revenue optimization technology.
Additionally, some of the funds will be allocated to further development and innovation of Userguest’s core platform. With the hospitality sector constantly evolving, Userguest plans to stay ahead by refining its technology, ensuring it remains cutting-edge in terms of user engagement and conversion optimization. Continuous product updates will help the company maintain its competitive edge, offering hotels more efficient tools to increase their direct revenue.
Investor Confidence and Future Prospects
The successful closing of the Seed round demonstrates the confidence investors have in Userguest’s business model and future potential. Hicham Benyebdri, one of the co-founders, emphasized how this investment will help the company build on its existing success.
“This funding not only validates our vision but also empowers us to take Userguest to the next level. We are committed to helping hotels optimize their direct revenues while enhancing the overall user experience for travelers,” said Benyebdri.
Investor Yassine Soual from Al Mada Ventures, who led the round, praised Userguest’s innovation and growth trajectory. He noted, “Userguest has demonstrated a strong commitment to improving how hotels manage their bookings and revenue. We are excited to support their next phase of growth as they continue to deliver real value to the hospitality industry.”
Expanding Footprint in Key Markets
Userguest’s expansion plans are set to take the company into new regions, where demand for hotel optimization tools is on the rise. By enhancing its market presence and building a strong sales team, Userguest aims to form partnerships with more hotel brands looking to increase their direct booking revenues.
The company is also focused on making its platform more adaptable, so hotels of all sizes can benefit from its services. Whether working with small independent hotels or large chains, Userguest is committed to providing tailored solutions that fit various business needs.
Looking Ahead
The $2.4 million Seed funding marks a turning point for Userguest. With plans to expand internationally and continue improving its product offering, the company is poised to strengthen its foothold in the hospitality tech industry. As the demand for direct revenue optimization grows, Userguest is well-positioned to lead the market with its innovative solutions, helping hotels boost profitability while enhancing the guest experience.
This milestone funding round not only reflects the company’s past success but also paves the way for a promising future of growth and innovation.
Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.
To report any issue or error in the story, please email us editor [at] rasmal [dot] com.
