- Better, MENA’s first men’s wellness startup, raised $550,000 in a pre-seed round led by Salica Spring Studios and Plus VC.
- The startup focuses on tackling critical men’s health issues through proprietary supplements and customized prescription medication.
- Founded by Walid Dib and Hassanain Anver, the company operates on a subscription model and develops products in the UAE.
- Better aims to create accessible wellness solutions and a supportive community for men to address health concerns openly.
Better, a groundbreaking men’s wellness startup based in the UAE, has successfully raised $550,000 in a pre-seed funding round. The investment comes from prominent venture capital firms, including Salica Spring Studios and Plus VC.
Salica Spring Studios’ fund, which is backed by Salica Investments and the Al Waha Fund of Funds, alongside MENA’s most active venture capital firm, Plus VC, led the round. This achievement comes just a month after Better officially launched, signaling strong demand for innovative solutions to men’s health issues in the region.
Tackling Men’s Physical Health Issues
Founded by Walid Dib and Hassanain Anver, Better aims to address the critical and often overlooked health challenges men face. The startup’s mission is to provide accessible, effective, and personalized wellness solutions.
Better focuses on tackling the multi-billion-dollar issues in men’s physical health by offering a range of proprietary supplements and compounded prescription medications. These solutions are specifically tailored to meet the unique health needs of men in the MENA region, particularly addressing sensitive areas such as intimacy and hair loss.
A Subscription Model for Customized Health Solutions
Better operates on a subscription-based model, delivering its products directly to consumers. The company develops its prescription medications and supplements locally in the UAE.
The startup’s product range is designed to provide customized solutions for men dealing with sensitive issues, offering alternatives to traditional treatments that are often one-size-fits-all. The goal is to provide men with a personalized, effective approach to improving their health and well-being.
According to Walid Dib, Better’s founder, the funds raised in this round will be used to expand the company’s offerings, particularly in the area of customized prescription medication. “Wellness shouldn’t be a luxury – it’s the right of every man in the Middle East. Our team at Better is committed to proving this to be true,” Dib stated. This vision drives the company’s commitment to making wellness accessible to all men, regardless of their background or financial status.
Rapid Growth and Strong Demand
In just a month since its launch, Better has already seen a significant surge in demand for its products.
Many clients have signed up for Better’s subscription service, driven by the growing awareness of the importance of men’s health. Dib shared that the rapid response from the market underscores the need for personalized health solutions that cater specifically to men’s needs.
The growing interest in Better’s products reflects a broader shift in attitudes towards men’s wellness. For too long, male health has been a largely neglected topic, with many men avoiding discussions about physical and mental health issues. Better is filling this gap by providing an open platform where men can access the help they need in a supportive, confidential environment.
Support from Investors
Investors are enthusiastic about Better’s potential. Hasan Haider, Managing Partner at Plus VC, highlighted the importance of addressing men’s health issues, which have been largely overlooked.
“Male health has been a largely overlooked topic, as men often avoid discussing physical and mental health issues. With its unique personalized approach, Better is a powerful solution that will help address these issues, which is not otherwise available in the region,” Haider stated.
Plus VC’s investment in Better aligns with their strategy of supporting ambitious startups and helping founders scale their ideas to new heights.
Josh Rodger, Principal of Salica Spring Studios, also expressed his excitement about the investment. “Walid’s vision for Better is inspiring. We are excited to support their journey in creating accessible and effective wellness solutions that have the potential to transform lives,” Rodger said.
A Focus on Building a Supportive Community
Better is more than just a product provider, it’s also a community where men can openly discuss and address their health concerns. The startup is committed to creating a safe, supportive space for men to share their experiences and seek advice on matters related to their physical and mental well-being.
By fostering a sense of community, Better aims to break down the stigma around discussing men’s health issues and provide a platform for positive change.
Altogether, Better’s success in securing funding and attracting a strong customer base so quickly highlights the pressing need for innovative, personalized solutions to men’s health challenges in the MENA region.
With its focus on customized prescription products and a supportive wellness community, Better is well-positioned to lead the way in transforming the men’s wellness space.
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