The funds will be used to support Right Farm’s technology development and growth plans in the Middle East, North Africa, Pakistan, and Turkey regions.
Founded in 2021 by Elie Skaf, Mazen Mourad and Mohammad Abu Ajamieh, the agritech company sources fresh produce from local and international farms to supply businesses in the food and retail sector.
Meanwhile, Right Farm’s one-stop shop uses predictive technology to facilitate routing, operations, and purchasing, designed to provide an end-to-end process from farm to table.
The venture provides access to more than 1,000 fruits, vegetables, and microgreens, enabling businesses to place orders and deliver them within 12 hours.
Consequently, the new funds will be used to support Right Farm’s technology development and growth plans in the Middle East, North Africa, Pakistan, and Turkey regions.
In a still-young 2022, the investment continues the ascendency of MENA’s e-commerce sector. Across 21 deals, Q1 2022 has seen e-commerce startups raise $63.9 million more than Q1 2021, representing a 149% growth.
However, the UAE’s e-commerce sector had, before Right Farm’s raise, raked in just $3.5 million in Q1 2022, an 88% dip from Q1 2021’s $29.6.
Elie Skaf, co-founder and CEO of Right Farm, said, “The investment from DisruptAD and Enhance Ventures will help accelerate our startup journey and unlock access to ADQ’s growing food and agriculture portfolio.
“We have established product-market fit and are developing technology to modernize the fresh produce industry to ensure seamless customer experience while maximizing operational efficiency and enabling scale across markets.
By closing this funding round, we are confident our business will capture further growth opportunities across different segments of the market as we build a sustainable and commercially viable business,” he added.
Alper Celen, Founder of Enhance Ventures, said: “With demand for fresh food on the rise, Right Farm is an attractive investment proposition that we seek to build into a household name for farmers and the food industry.
Our investment with DisruptAD reflects our belief that Right Farm’s leadership has the right vision that can transform the fresh produce sector for the long-term.”
Right Farm’s founding team includes CEO Elie Skaf, COO Mazen Mourad, and CTO Mohammad Abu Ajamieh, who lead a diverse group of 30+ members from 13 different nationalities, with experience in technology startups and the fresh produce sector at companies such as Careem, Noon, Aramex, StarzPlay, Groupon, Hyke, Fresh Fruits Company, Kibson’s and Barakat.
The company operates from its cold-storage facility in the heart of the UAE fruit and vegetable market.
Last Updated on February 13, 2024 by Safiya K
