Nessiam, a Moroccan inclusive lingerie tech firm, has received 3 million Dirham ($306,000) equity funding from the CDG Group’s investment arm, CDG Invest, as part of the 212 Founders initiative. Nessiam benefited from local backing as part of this investment to establish its leadership in the Moroccan market and fulfill its strategic goals, including expanding in the MENA region and improving its position in the Moroccan market.
On its website, Nessiam sells a range of women’s undergarments. It offers a diverse and specialized range of items to cater to the demands of all ladies. The funding will aid Nessiam in its efforts to build various product lines for the upcoming summer season, such as swimwear and accessories, and to become a benchmark brand in the Mena Region.
The funds will enable Nessiam to create various product lines for the upcoming summer season, such as swimwear, accessories, and so on, in order to become a benchmark brand in the MENA region.
Nessiam was able to receive the finance through participation in the third edition of the 212 Founders program.
Youssef Mamou, Director of the 212 Founders Programme — CDG Invest, said. “Nessiam has demonstrated resilience and inventiveness in democratizing an ethical brand in a fashion market dominated by fast fashion businesses. We won this challenge by incorporating technology into the project’s DNA, such as a digitalized sales process, user experience, marketing, community interactions, and so on. We were honoured to assist them in developing a strong brand on Moroccan soil and allowing them to take the initial steps in the MENA area. Following the lifting, we will make every effort to make Nessiam a prominent player in the region’s Fashion Tech,”
After completing this newest round of funding, the 212 Founders program will have raised 57 million Dirhams ($5.8 million) in seed and Series A funding since its inception in 2019.
Mohammed Damiri and Hamza Aouadi launched Nessiam in 2021 in response to a simple observation that the majority of Moroccan customers had a true demand for high-quality underwear in all sizes at a low price.
The Nessiam brand provides a diverse and specialized range of items to fulfill the needs of all women. Essentially, the firm offers trendy, high-quality items to ladies at low prices.
According to Mohammed Damiri, co-founder of Nessiam. “Through Nessiam, Hamza Aouadi and I hope to do more than just meet market demand by offering products to our consumers at lower pricing. We also want to give ALL women a voice through our collections. This vision has become a reality thanks to the support of 212 Founders, who have enabled us to establish a brand that pursues our beliefs,”