- Hala, a UAE-based mobility company, partners with Egypt’s MwaslaTech to enhance commuter travel, particularly in the New Administrative Capital.
- Hala aims to replicate its success from the UAE, focusing on advanced e-hailing solutions and innovative technologies to improve travel in Egypt.
- CEO Khaled Nuseibeh emphasizes Hala’s commitment to high service standards and innovative transportation solutions, while MwaslaTech CEO Yasser Sedky highlights their experience in Egypt’s public transport sector.
- Hala’s success in the UAE includes a 20% increase in new users in early 2024 and the training of over 2,577 Captains, reflecting its focus on reliability and customer experience.
Hala, a UAE-based mobility company, plans to enter the Egyptian market by partnering with MwaslaTech, a local provider of smart transport solutions. This move aims to enhance the travel experience for Egyptian commuters, particularly in emerging cities like the New Administrative Capital.
Partnership Announcement
Hala was founded in 2019 as a joint venture between Careem and the Roads and Transport Authority (RTA) in Dubai. The company has now signed a Memorandum of Understanding (MoU) with MwaslaTech.
The agreement was signed at Hala’s headquarters in Dubai. Senior executives Khaled Nuseibeh, CEO of Hala, and Yasser Sedky, CEO of MwaslaTech, attended the signing ceremony.
Focus on New Administrative Capital
The agreement will let Hala explore opportunities in Egypt’s New Administrative Capital (NAC). This new city project, located east of Cairo, has been under development since 2015.
Hala plans to bring advanced e-hailing solutions to this new city and other regions, using innovative technologies to enhance travel.
Its Commitment to Excellence
Khaled Nuseibeh expressed his pride in Hala’s first expansion outside the UAE. He emphasized that the company is committed to maintaining high standards of service and innovation in Egypt.
He said that this is a proud moment for everyone at Hala. They are excited to pursue new opportunities beyond the UAE. They started their expansion into the MENAT region.
They are pleased to partner with MwaslaTech for this next step in their growth journey. He highlighted that Hala has a strong reputation for reliability in the UAE. The company has the potential to deliver excellent transportation solutions in Egypt.
Hala’s Success in the UAE
Hala transformed the transportation landscape in Dubai and Ras Al Khaimah since its launch in 2019. The company has focused on reliability and enhancing the customer experience.
In the first quarter of 2024, Hala experienced a 20% increase in new users compared to the previous year. Hala collaborated with key partners to introduce innovations like in-car digital screens. The company also provided continuous technical support and training for its Captains. From January 2024, Hala trained over 2,577 Captains.
Its Goals for Egypt
Hala looks forward to replicating its success in the UAE within the Egyptian market. The company plans to work closely with government and private stakeholders to address the unique transportation needs of Cairo commuters.
It is committed to providing a seamless and efficient travel experience, similar to its offerings in the UAE.
MwaslaTech’s Perspective
Yasser Sedky, CEO of MwaslaTech, expressed excitement about the partnership. He said that it was a proud moment for them to partner with Hala. MwaslaTech used its deep experience in Egypt’s public transport to launch an innovative taxi service.
This initiative combined e-hailing with street-hailing. MwaslaTech has a proven track record in smart transport solutions tailored to Egyptian commuters. They aimed to redefine mobility standards.
Sedky emphasized their expertise in public transport and their commitment to delivering efficient transportation solutions with Hala. He looked forward to transforming Egypt’s transport sector alongside Hala.
Hala’s expansion into Egypt marks a significant step in the company’s growth. By partnering with MwaslaTech, Hala aims to bring advanced e-hailing solutions to Egyptian commuters. With a focus on collaboration and innovation, Hala is poised to make a positive impact on Egypt’s transportation sector.
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