- Egypt-based adtech startup dKilo secures $3.2 million in seed funding from Upturn Ventures, combining equity and financing, to revolutionize out-of-home advertising.
- Founded in 2020, dKilo aims to transform out-of-home advertising in Saudi Arabia by introducing a pioneering online platform, leveraging mobility to connect brands with consumers in real-world environments.
- Collaboration with Upturn Ventures and e-commerce Revival Labs signifies a commitment to redefining consumer engagement in the region, offering progressive communication strategies and driving tangible results for businesses in advertising and e-commerce.
Egypt-based adtech company dKilo has successfully secured $3.2 million in seed funding, comprising a mix of equity and financing, from Upturn Ventures. Founded in 2020 by Mohamed Mousa and Sherif Abdelaty, dKilo aims to revolutionize out-of-home advertising by connecting brands with audiences beyond the traditional digital space, thereby offering new avenues for e-commerce businesses to enhance their visibility and drive conversions.
The infusion of capital will enable dKilo to establish a new channel for brands to engage with consumers through its innovative online platform. This platform serves as a pioneering street-level AdTech solution, designed to transform the out-of-home advertising landscape in the Saudi market.
The strategic investment from Upturn Ventures, coupled with the expertise of e-commerce Revival Labs, aims to introduce innovative approaches to out-of-home advertising, reshaping the industry’s dynamics. By leveraging mobility, dKilo’s platform empowers brands to connect with their target audience in real-world environments, providing them with unprecedented opportunities for engagement and interaction.
Through this partnership, dKilo and its collaborators are committed to redefining consumer engagement in the region. By embracing progressive communication strategies, they seek to offer a glimpse into the future of marketing, where brands seamlessly connect with their audience across various touchpoints.
dKilo’s mission extends beyond merely facilitating brand-consumer interactions; it aims to foster meaningful connections that drive tangible results for businesses. With a focus on enhancing brand awareness and driving conversions, dKilo’s platform catalyzes growth and innovation in the ever-evolving landscape of advertising and e-commerce.
As the demand for innovative advertising solutions continues to rise, dKilo remains at the forefront of driving change and shaping the future of out-of-home advertising. With the support of its investors and partners, dKilo is poised to revolutionize the industry and empower brands to reach new heights of success in the digital era.
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Last Updated on March 9, 2024 by Safiya K
