- Funding: Blend, a Saudi Arabia-based startup, has raised SAR 5 million in a pre-seed funding round from angel investors.
- Innovative Solution: The company offers a SaaS platform that simplifies managing multiple delivery applications in the F&B sector, streamlining orders, items, and reports on a single screen.
- Strategic Partnerships: Founded in 2023, Blend has secured deals with 5 local delivery apps and graduated from notable accelerators like Misk and MVPLab.
- Expansion Plans: CEO Omar bin Sultan Al Luhyan announced plans to expand into Kuwait and Bahrain by next year, aiming to serve all Gulf countries by 2026.
Blend Secures SAR 5 Million in Pre-Seed Funding
Blend, a Saudi Arabia-based startup has announced raising a pre-seed funding round worth SAR 5 million through angel investors.
Innovative SaaS Solution for the F&B Industry
The company offers a software system as a service (SAAS) to address the challenge of managing multiple delivery application devices in restaurants, cafes, supermarkets, and cloud kitchens. This solution streamlines the process of managing orders and items and accessing reports from one place on one screen.
Successful Partnerships and Accelerators
Blend, founded in 2023, has secured deals with 5 local delivery applications following its graduation from accelerators and incubators such as Misk Accelerator, MVPLab Accelerator, and the Thaqaa Center of the General Authority for Small and Medium Enterprises (Monshaat). They are also connected to the National Information Technology Development Programme.
Leadership and Vision
Omar bin Sultan Al Luhyan, CEO and founder of Blend, stated, “The SAAS sector is large, and our presence as the only local Saudi company serving this sector gives us the privilege of understanding the real challenges and technical needs that the business sector institutions are looking for in their dealings with delivery applications.”
Expansion Plans Across the Gulf
He also added, “Blend Company’s expansion plans include a group of countries, including the State of Kuwait and the Kingdom of Bahrain, by the end of next year until we reach all beneficiaries in the Gulf countries by the end of 2026.”
Aligning with Vision 2030
“The sector is currently witnessing changes that keep pace with the direction of the Kingdom of Saudi Arabia’s Vision 2030, including attracting foreign tourists and increasing the population in the Riyadh region to 15 million people,” he explained. “We may see new players in the sector in the coming years, as we expect that 30% of our customers are not yet active.”
Strategic Growth and Industry Alignment
Blend’s strategic vision aligns seamlessly with Saudi Arabia’s ambitious Vision 2030, aiming to revolutionize the F&B sector through innovative solutions and expansive growth plans. By targeting key markets within the Gulf Cooperation Council (GCC) countries, Blend is poised to leverage the region’s dynamic economic landscape and rapidly evolving digital infrastructure. As the F&B industry continues to embrace digital transformation, Blend’s unique SaaS offerings promise to enhance operational efficiency and drive substantial value, positioning the startup as a pivotal player in the region’s technological advancement.
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Last Updated on August 6, 2024 by Safiya K
