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Saudi Arabia launches major project to promote Islamic heritage tourism

Team RasmalbyTeam Rasmal
January 8, 2024
in News, Resources
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Saudi investing in $800B tourism vision with new Islamic Civilization Village attracting religious and cultural travellers

Saudi investing in $800B tourism vision with new Islamic Civilization Village attracting religious and cultural travellers

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  • Immersive new Islamic Civilization Village in Madinah will showcase Arabia’s rich cultural history through 8 distinct zones modelled after influential Islamic regions.
  • The massive project spans over 257,000 sqm with interactive exhibits, live entertainment, shops and cafes bringing the history to life.
  • As part of Saudi Vision 2030, the village aims to grow Madinah’s tourism, create jobs for Saudis, and establish the country as a global destination.

The Kingdom of Saudi Arabia is bringing its prestigious Islamic heritage to life in Madinah’s upcoming Islamic Civilization Village. This immersive new destination, part of the transformative Rua Al Madinah development, will transport visitors across Arabia’s storied past.

Spanning over 257,000 square meters, the village will feature eight distinct zones modelled after influential Islamic regions. Wander through recreated landmarks and neighbourhoods that defined the Arabian Peninsula, Mashriq, South Asia, Maghrib, Southeast Asia, the Silk Road, Al-Andalus, and Africa. Engaging exhibits, live entertainment, retail shops, and cafes will make the cultural experience vibrant and interactive.

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The Islamic Civilization Village provides a window into Saudi Arabia’s origins while propelling Madinah’s tourism growth. The development supports the Kingdom’s Vision 2030 goals to expand sustainable tourism, create jobs for Saudis, and make the country a global destination. Rua Al Madinah Holding has already partnered with Accor Hotels to add over 1,000 luxury hotel rooms in Madinah.

Purposeful, aligned: MWC26 Doha and ITU PP-26

Saudi Arabia has invested over $800 billion in massive tourism projects, including the upcoming Red Sea development. Last October, Minister of Tourism Ahmed Al-Khateeb announced goals to attract 150 million visitors annually by 2030. The Islamic Civilization Village will certainly place Madinah on travellers’ maps.

By highlighting the richness of Islamic history, the village promises an illuminating and entertaining experience for tourists. Visitors will leave with a deeper appreciation for Arabia’s immense cultural impact. Madinah continues to hold profound meaning as an important Islamic pilgrimage site, and now has even more to offer visitors worldwide.


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To report any issue or error in the story, please email us editor [at] rasmal [dot] com.

Last Updated on January 8, 2024 by Safiya K

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