Saudi fintech startup MUHIDE has successfully closed a Series A funding round led by Saudi conglomerate Asyad Group, marking a significant milestone in its mission to transform business-to-business trade in the Kingdom.
Founded in 2023 by Hashim Alhussaini, MUHIDE is focused on authenticating and governing B2B trade transactions through a unified digital platform. The company aims to build Saudi Arabia’s first comprehensive trade ecosystem, designed to improve transparency, operational efficiency and risk management for enterprises engaged in commercial commerce across the Kingdom.
Strategic Investment From Asyad Group
The Series A round, the size of which was not disclosed, positions MUHIDE for accelerated growth as it expands its team and technology infrastructure. In addition to financial backing, the partnership with Asyad Group brings strategic market expertise and institutional credibility that MUHIDE’s leadership says will support its long-term objectives.
“Asyad’s entry as a strategic investor not only validates our vision but also enhances our capacity to execute it at scale,” a MUHIDE spokesperson said, highlighting the alignment of goals between the fintech and one of Saudi Arabia’s established industrial and investment groups.
Redefining B2B Trade
MUHIDE’s platform aims to address longstanding structural inefficiencies in the Kingdom’s B2B trade environment. By digitising governance and documentation workflows, the company seeks to reduce reliance on manual processes, minimise disputes and create tamper-proof records for commercial agreements. The platform also enables integration with trade credit insurance and financing partners, streamlining access to essential financial services for businesses as they grow.
“Our goal is to establish a new benchmark for B2B commerce in Saudi Arabia,” Alhussaini said in a statement. “This funding round accelerates our roadmap toward a unified trade ecosystem that enhances trust and efficiency across the sector.”
Expansion and Future Plans
With fresh capital secured, MUHIDE plans to scale its workforce and deepen its product capabilities. The company aims to extend platform adoption among larger commercial enterprises and to broaden its ecosystem partnerships, reinforcing its role as an operational cornerstone in the Kingdom’s rapidly digitising economy.
The latest funding round underscores strong investor confidence amid a broader growth trajectory for Saudi Arabia’s fintech sector, which continues to attract interest from strategic partners focused on digital transformation and economic diversification under Vision 2030.
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Last Updated on February 5, 2026 by Safiya K
