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Lune Founders

UAE’s Lune Secures $1.5 Million in Seed Funding from Leading Investors

Rasmal Press RoombyRasmal Press Room
May 14, 2024
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  • Lune secured $1.5 million in seed funding from notable investors including Dubai Future District Fund (DFDF) and Plus Venture Capital. 
  • Lune specializes in transforming transaction data into actionable insights for financial institutions, aiming to enhance user experiences. 
  • Lune’s plug-and-play solutions via API streamline integration for clients, offering features like transaction categorization and brand identification to improve data comprehension. 
  • The recent funding will drive Lune’s regional expansion efforts and further fuel its product development initiatives.
  • Lune plans to expand its services to Oman, Qatar, Kuwait, and Egypt, and is set to partner with a major GCC payments company, significantly increasing its reach and impact within the region.

Dubai-based data analytics startup, Lune has recently revealed its successful fundraising of $1.5 million in a seed round. The investment comes from prominent entities such as Dubai Future District Fund (DFDF), Plus Venture Capital, Reach International, and Judah Ventures. Several family offices and angel investors also joined in on the funding.

Founded in 2020 by Helal Tariq Lootah and Alexandre Soued, Lune specializes in transforming transaction data into valuable insights for banks, fintech companies, and other financial institutions. Through its innovative solutions, Lune aims to enhance user experiences within the realm of financial products.

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Lune provides plug-and-play solutions via an API, enabling clients to seamlessly integrate its services and optimize their offerings. One of its flagship offerings is a transaction data enrichment solution, which automates the categorization of transactions into relevant categories and sub-categories. 

Moreover, it identifies brand names and incorporates logos, facilitating easier navigation and comprehension of data for users.

This recent funding injection is poised to drive Lune’s regional expansion efforts and further fuel its product development initiatives. Notably, this marks a significant milestone for the startup, following its previous success in securing $850,000 during a pre-Seed round in 2022. The round was led by DFDF, Flat6Labs, and a select group of angel investors.

Lune offers financial solutions to neobanks and traditional financial institutions. One of its key offerings is the integration of money management tools into banking apps through APIs.

For example, a neobank can integrate Lune’s solution into its app, allowing customers to automatically categorize transactions, sub-categorize them, and add brand logos, all within the app interface. What was once non-visual data becomes visual, with each transaction neatly categorized.

Moreover, Lune enables customers to track spending, set budgets, and establish financial goals directly through their banking app.

Beyond customer-facing tools, Lune provides financial institutions with insights derived from customer data. These insights are invaluable for credit risk analysis and trend forecasting.

Currently, Lune serves clients in the United Arab Emirates, Saudi Arabia, and Bahrain. However, it plans to expand its services to Oman, Qatar, Kuwait, and Egypt.

Lune’s expansion is anticipated to accelerate with an upcoming partnership with a major GCC payments company. While specific details of this partnership remain undisclosed, it is expected to significantly increase Lune’s reach and impact within the region.

Through its innovative solutions and strategic partnerships, Lune is poised to revolutionize financial management across the Gulf Cooperation Council (GCC) region.

Helal Tariq Lootah, Lune’s co-founder and co-CEO, expressed excitement about the investment, highlighting its importance in driving regional expansion, product development, and the company’s mission to transform the financial services landscape.

The investment, which follows Lune’s successful pre-seed round, marks a significant milestone for the company. Amer Fatayer, Managing Director for Investments at Dubai Future District Fund (DFDF), expressed confidence in Lune’s potential. He praised Lune’s ability to execute its vision and deliver value to its customers.

Since the initial investment from Dubai Future District Fund and Flat6Labs in 2022, Lune has made remarkable progress. The company’s solution enables traditional banks and fintech firms to make data-driven decisions and enhance personalized engagement with their customers. 

With a growing list of clients across the GCC region, Lune is well-positioned to become a leader in the financial data infrastructure space.

Helal Tariq Lootah emphasized Lune’s commitment to providing advanced and secure data-driven solutions while promoting a sustainable financial future. The recent investment will further support Lune’s mission and drive its efforts to revolutionize the financial services sector.

The previous pre-seed round saw Lune raise $850,000 from Dubai Future District Fund (DFDF) and Flat6Labs. Now, with this new investment, Lune is poised for even greater success in the coming years.


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To report any issue or error in the story, please email us editor [at] rasmal [dot] com.

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