Social media is an internet-based form of communication. Users can hold chats, share information, and create online content using it. You need to know it is the “big thing” and powerful fad that you must take advantage of because it’s in the spotlight.
You need to know social platform has developed an excellent reputation for being a passing marketing interest and, therefore, an unprofitable one because it appeared quickly. Based on statistics, more than half of the world now uses social media (58.4 per cent). That means 4.62 billion people worldwide now use social media; 424 million new users have come online within the last 12 months. People spend an average daily time using social Platform of 2h 27m.
Source: Hootsuite
It demonstrates a considerable potential as a business person to see social platform as a form of marketing to increase your startup or business sales. Still, a lack of understanding of achieving those results is not good. Here’s a look at just some of the reasons why you should have an active social media page to improve your business:
1. It increases brand recognition Using Social Media.
As a startup, you need to know that every opportunity to syndicate your content and increase your visibility should be great value. Social media networks are just great channels for your brand’s voice and content that you need to tap. It makes your work easier and more accessible for new customers and makes you more familiar and recognizable to existing customers.
For example, a Facebook user could only hear about your startup for the first time after stumbling upon it in a newsfeed or post or otherwise become better acquainted with your brand after seeing it on multiple social media networks.
2. Build brand loyalty Using a Social Media.
Having an online presence for your brand and engagement makes you enjoy higher customer loyalty. A strategic and open social media plan builds brand loyalty. You need to engage with your customers, understand what makes them tick, be consistent, invest in an eye-catching logo and design, focus on what your brand does best and make your customers come back to achieve brand loyalty.
3. Being consistent and active increases productivity.
In the business world and getting ahead in social media engagement, you need to be consistent with all you do. Lack of consistency could lead your potential customers to go elsewhere for a product or service or, worse, to an active competitor engaged and listening on social media. You need to leverage being active on social platform to promote your brand productivity.
4. It gives brand Authority.
When you interact with your customers regularly, it shows a sign of good faith for other customers. Social media is where people go when they want to brag about a product or service. And when they post your brand name, you automatically get new audience members who will want to follow you for updates. The more people talk about you on social platform, the more valuable and authoritative your brand will seem to new users.
5. Build Brand Identity.
Brand identity is the visible elements of your brand, such as colour, design, and logo. It identifies and distinguishes your brand in consumers’ minds. Brand identity is different from brand image.
To build a brand identity, you need an idea, look to the future, know your competitors, be unique and be consistent and bold. Once you do this, maintaining an active social media page gives you a unique identity.
6. Increase Traffic.
In the absence of social media, your traffic generation is limited to people already familiar with your brand and individuals searching for keywords rank.
You need to know that any social media profile you add is another strategy for leading customers back to your site. Every piece of content you create is another opportunity for a new visitor. The more quality content you create on social platform, the higher traffic you generate. More traffic means more leads and more conversions for your startup or business.
7. Good Search Engine Optimization
SEO means improving your site to increase visibility when people search for products or services related to your business in Bing, Google, and other search engines.
When updating your blog, you need to ensure optimized title tags and meta descriptions and distribute links pointing back to your site. Google and other search engines calculate their rankings by using social media presence as a significant factor because solid brands almost always use social platform.
Also Read: The 5 Best Link Building Tools You Should Use In 2022
Conclusion
Social media is the “big thing” and powerful fad you must take advantage of because it’s in the spotlight. It’s time for you to leverage social platforms to grow your startup brand and increase visibility and productivity.
