- Extend Group and Rassanah Financial unveil SAR100 million Extend Fund to support SME growth and innovation in Saudi Arabia, focusing on digital media and arts sectors.
- Extend Group launches Extend Academy, partnering with Intuit.lap and Peaksource Group to offer specialized training programs overseen by international experts.
- Extend Group collaborates with partners to release the Digital Performance Report for Ministries in Saudi Arabia, aiding government entities in digital transformation and enhancing digital media activities.
In a groundbreaking move to bolster the growth of small and medium-sized enterprises (SMEs) in Saudi Arabia, the Extend Group, in collaboration with Rassanah Financial, has unveiled the Extend Fund. This strategic initiative aims to invigorate innovation and development across various sectors including digital media, arts, Arab culture, and media production, fostering a competitive environment ripe for expansion.
Managed by a specialized team from Rassanah Financial, the Extend Fund boasts a substantial value of SAR100 million. Its primary objective is to not only create employment opportunities but also empower local talents to showcase and elevate Saudi culture on a global platform. For companies and investors seeking to contribute to this ambitious endeavour, the fund presents an enticing investment opportunity.
The launch of the Extend Fund underscores a commitment to nurturing entrepreneurship and creativity within the Saudi business landscape. By targeting pivotal sectors such as digital media and arts, the fund aims to cultivate emerging talent and equip them with the necessary resources to excel in the fiercely competitive global market. Partnering with Rassanah Financial, renowned for its expertise in asset management, ensures the efficient allocation of resources and maximizes the impact of the fund’s investments.
The introduction of the Extend Fund marks a significant stride towards fostering a vibrant ecosystem for SMEs in Saudi Arabia. With its focus on innovation and cultural enrichment, the fund holds the potential to drive economic growth while elevating the nation’s cultural and creative industries onto the international stage.
During the 13th anniversary celebration of the “Extend Group” at Al-Bujairi Terrace in Diriyah, the company unveiled its latest initiative: the establishment of the Extend Academy. This announcement coincided with the signing of cooperation agreements with “Intuit.lap” Academy for Design and Strategic Creativity, as well as “Peaksource Group,” a digital innovation firm.
The Extend Academy aims to provide comprehensive educational and training programs overseen by international experts. Its primary goal is to graduate 200 students annually across various specializations such as creative design, strategic planning, communication consulting, digital innovation, and branding. Each specialization is expected to produce an average of 40 graduates per year.
Furthermore, Extend launched the third edition of the Digital Performance Report for Ministries in Saudi Arabia, in collaboration with strategic partners including “Crowd Analyzer,” “Tailwind,” and “Emplifi.” This report is designed to analyze the digital media activities of government entities, facilitating the adaptation to digital transformations and the enhancement of digital government media in Saudi Arabia. It serves as a valuable reference for measuring performance and conducting research in this evolving field.
The Extend Group’s initiatives reflect its commitment to innovation and excellence, as well as its dedication to supporting the development of digital skills and capabilities in Saudi Arabia. Through the Extend Academy and the Digital Performance Report, the company aims to contribute significantly to the advancement of digital education and government communication in the region.
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Last Updated on March 5, 2024 by Safiya K
