- Dubizzle Group acquires Hatla2ee to strengthen its position in Egypt’s online automotive market.
- The integration will enhance user experience through advanced technology and expanded services.
- Hatla2ee’s large user base and market insights will benefit from Dubizzle’s expertise in digital marketplaces.
Dubai-based Dubizzle Group has announced the acquisition of Hatla2ee, a leading Egyptian online car marketplace, in a move aimed at reshaping the country’s automotive sector. This acquisition is expected to provide buyers and sellers with a more efficient, tech-driven experience.
A Major Expansion for Dubizzle Group
Dubizzle Group, a well-established player in online classifieds and marketplaces across the MENA region, has been expanding its footprint in various sectors. The acquisition of Hatla2ee aligns with its strategy to strengthen its presence in Egypt’s automotive market.
Haroon Rashid, CEO of Dubizzle Egypt, emphasized the significance of the acquisition, stating:
“Adding Hatla2ee to our portfolio means we can now offer Egyptian consumers the widest range of automotive services with the power of our cutting-edge technology.”
With this integration, Hatla2ee will benefit from Dubizzle Group’s advanced digital solutions, improving platform functionality and user experience.
Hatla2ee: A Leading Name in Egypt’s Online Car Marketplace
Since its inception in 2016, Hatla2ee has grown into one of Egypt’s most popular platforms for buying and selling new and used cars. It currently attracts over two million visitors monthly, offering services such as car evaluations, financing options, and real-time market pricing insights.
Samy Swellam, CEO of Hatla2ee, expressed optimism about the partnership, stating:
“Hatla2ee has built a strong community of car buyers and sellers over the years. Joining forces with Dubizzle Group opens up new opportunities to enhance our platform, leverage advanced technology, and create an even better experience for users in Egypt.”
What This Means for the Egyptian Market
The acquisition is expected to bring several benefits to car buyers and sellers in Egypt:
- Improved Platform Efficiency – The integration of Dubizzle’s technology will streamline car listings, searches, and transactions.
- Expanded Automotive Services – Users will have access to a wider range of services, including financing options and market analytics.
- Enhanced User Experience – Dubizzle’s expertise in digital marketplaces will improve customer support, user interface, and platform reliability.
As digital transformation continues to shape industries, this acquisition marks a significant milestone in Egypt’s automotive sector, promising a smoother, more efficient car buying and selling process.
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