- Watermelon Ecosystem, a UAE-based e-commerce platform for the F&B industry, secured $4 million in Series A funding, boosting its post-money valuation to $29 million.
- Founded by Omar AlShamsi in 2020, the platform connects buyers and sellers in the F&B supply chain, aiming to improve efficiency, transparency, and sustainability.
- The investment, led by undisclosed investors, grants them a 13.8% equity stake in the company.
- Daman Investments, as the exclusive Fundraising Advisor, played a key role in facilitating the funding round and supports growth in the UAE’s startup ecosystem.
Watermelon Ecosystem, an innovative UAE-based e-commerce platform focused on the food and beverage (F&B) industry, has successfully completed its Series A funding round, raising $4 million.
This investment round, which was led by undisclosed investors, has granted these investors a 13.8% equity stake in the company. With this funding, Watermelon Ecosystem’s post-money valuation has reached an impressive $29 million.
Founded in 2020 by Omar AlShamsi, Watermelon Ecosystem operates as a B2B marketplace designed to streamline connections between buyers and sellers throughout the F&B supply chain.
It’s mission is to enhance efficiency, transparency, and sustainability within the industry. By leveraging cutting-edge technology and financial tools, Watermelon Ecosystem aims to transform the traditional F&B sector and establish itself as a leading player in the market.
Plans for Growth and Expansion
The $4 million investment will play a crucial role in propelling Watermelon Ecosystem’s growth both locally and regionally. The company plans to use these funds to accelerate its market expansion and improve its technological offerings.
By scaling operations and refining its product suite, Watermelon Ecosystem seeks to deliver exceptional value to its clients and solidify its leadership position in the F&B sector.
Omar AlShamsi, CEO of Watermelon Ecosystem, expressed his excitement about the funding. He stated that the support from esteemed investors and advisors is thrilling. This investment will enable Watermelon Ecosystem to scale its operations, enhance its product suite, and continue delivering exceptional value to clients in the F&B sector.
Role of Daman Investments
The Series A funding round was guided by Daman Investments, who served as the exclusive Fundraising Advisor. Daman Investments, through its Investment Management & Advisory (IMA) division, specializes in supporting entrepreneurs and companies at various stages of funding, including private equity, venture capital, and growth capital. Their expertise has been pivotal in facilitating Watermelon Ecosystem’s successful funding round.
Daman Investments emphasized its commitment to contributing positively to the growth of the new Arab World Economy. The institution expressed pride in its role as an advisor and facilitator in Watermelon’s growth journey and anticipates further strategic collaborations within the UAE’s startup and business ecosystem.
Impact on the UAE’s Technology and Innovation Landscape
The UAE has established itself as a global leader in technology and innovation, providing a robust infrastructure and supportive policies that foster a dynamic business environment. Watermelon Ecosystem’s latest funding achievement underscores its role in this vibrant landscape, aiming to disrupt the food tech industry with innovative solutions and growth strategies.
As Watermelon Ecosystem continues to leverage the UAE’s conducive environment for technological advancement, it is well-positioned to drive significant changes within the F&B sector. The company’s strategic focus on innovation and growth aligns with the UAE’s vision of becoming a hub for pioneering solutions and cutting-edge advancements.
Altogether, Watermelon Ecosystem’s successful Series A funding round marks a significant milestone in its journey. With substantial financial backing and a clear strategic vision, the company is set to enhance its market presence, drive technological advancements, and contribute to the evolving landscape of the F&B industry.
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