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Astra Tech Introduces Palm Pay

Astra Tech Introduces Palm Pay Technology at Dubai Fintech Summit

Rasmal Press RoombyRasmal Press Room
May 7, 2024
in Events, News
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  • Astra Tech’s Palm Pay introduces contactless palm recognition for transactions, a first in the UAE and the MENA region, revolutionizing payment methods.
  • Palm Pay simplifies transactions by allowing users to make payments effortlessly with a palm hover, enhancing fintech offerings for merchants and users.
  • Palm Pay’s biometric authentication is 1300 times more secure than facial recognition methods, ensuring safe and convenient transactions.
  • Abdallah Abu Sheikh, Founder of Astra Tech, highlights Palm Pay’s role in setting new standards in the fintech sector, contributing to the UAE’s global technology hub reputation, and promoting financial inclusion.

Astra Tech is a prominent consumer technology holding group in the MENA region that has recently launched Palm Pay, through its fintech subsidiary, PayBy which is licensed by the Central Bank of the UAE. Palm Pay is an innovative contactless palm recognition service

This patented Palm Pay technology is the first of its kind in the UAE and the wider region, marking a significant advancement in transaction methods.

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Innovation Showcased at Dubai Fintech Summit

Astra Tech made a big announcement at the Dubai Fintech Summit by introducing Palm Pay, which is a major step forward for fintech in the region. 

This move shows Astra Tech’s dedication to bringing innovative ideas to fintech and matches the UAE’s aim of leading the way in technological progress in finance.

Palm Pay: Simplifying Transactions

Palm Pay is designed to simplify transactions across the UAE. This innovative technology enables users to make payments effortlessly by hovering their palm over a device. 

With Palm Pay, Astra Tech aims to enhance the fintech offerings of merchants across the country, going beyond PayBy’s portfolio of 50,000 merchants.

Enhanced Security and Convenience

Palm Pay offers unparalleled ease and security, utilizing advanced biometric authentication methods. By leveraging palm recognition technology, Palm Pay provides a secure alternative to traditional card payments and other payment technologies. It significantly reduces the risk of fraud and unauthorized transactions, ensuring a safe and convenient payment experience for users.

Key Features of the Palm Pay

Palm Pay offers several key features that set it apart, such as:

  • Enhanced Security: Palm Pay’s biometric authentication is 1300 times more secure than facial recognition methods, providing superior security for transactions.
  • Seamless Integration: The technology seamlessly integrates with existing POS systems, ensuring a smooth transition for merchants.
  • Fast and Secure Transactions: Palm Pay offers a quick, cost-effective solution for merchants, enhancing transaction security for consumers.

Astra Tech’s Commitment to Innovation

The launch of Palm Pay during the Dubai Fintech Summit underscores Astra Tech’s commitment to driving digital transformation and financial inclusion. By introducing Palm Pay, Astra Tech aims to redefine the payment experience, offering a user-friendly, secure, and fast transaction process for a diverse demographic across the UAE.

Addressing Concerns and Promoting Financial Inclusion

Palm Pay addresses concerns surrounding existing payment methods, such as slow transaction times, high costs, and identity security issues. By providing a secure and convenient payment solution, Palm Pay promotes financial inclusion and caters to the needs of the unbanked population.

Abdallah Abu Sheikh’s View

Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, expressed his excitement about the launch of Palm Pay. He emphasized Palm Pay’s role in simplifying and securing customer interactions, setting new standards in the fintech sector, and contributing to the UAE’s reputation as a global technology hub.

Overall

Palm Pay represents a significant advancement in the UAE’s fintech landscape. By introducing this innovative technology, Astra Tech aims to transform the payment experience, offering enhanced security and convenience for users across the country. With its seamless integration, superior security features, and commitment to innovation, Palm Pay is set to revolutionize the way transactions are conducted in the UAE.

About Astra Tech

Astra Tech is a technology development group based in the UAE. They are committed to making everyday services more accessible to their users through their Ultra App. 

In 2022, Astra Tech took the first steps toward this goal by acquiring PayBy, a fintech company licensed by the Central Bank of the UAE, and the popular VoIP app Botim. Botim will serve as the foundation of the Ultra App, ensuring seamless integration of various day-to-day services for users.


Follow us on Instagram, LinkedIn, and Twitter for startup & business news and inspiring stories of MENA businesses, entrepreneurs, startups, innovators, investors, and change-makers.

To report any issue or error in the story, please email us editor [at] rasmal [dot] com.

Last Updated on May 7, 2024 by Safiya K

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Rasmal Press Room

Rasmal Press Room brings you press releases and updates from a wide array of startups, businesses and tech industries in the MENA region. This section features content directly from industry leaders and organizations, providing our readers with up-to-date information on the latest news and trends. Please note that these articles are sourced externally and may not represent Rasmal's editorial perspective.

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