- Orisdi secured a six-figure bridge investment in April 2024 from a consortium including Al Sharqiya TV Group and Iraq Venture Partners.
- Founded in 2019 by Ahmed Al Kiremli and Hala Usama, Orisdi specializes in fragrances, cosmetics, appliances, stationery, and electronics.
- Profitability margins averaged +30% over the last six months due to enhanced customer experience and operational efficiency.
- The brand’s strong cultural connection with Iraqi consumers has fostered trust and loyalty.
- Orisdi aims to expand its product range and improve technology to maintain its e-commerce leadership in Iraq.
Orisdi is an Iraq’s leading e-commerce platform specializing in fragrances and various consumer goods. It has secured a significant six-figure bridge investment round in April 2024.
This funding marks a pivotal moment for the company, supported by a consortium of investors including Al Sharqiya TV Group, Iraq Venture Partners (IVP), and prominent angel investors such as Amar Shubar, Nour Sabri, and Mazin Yaseen.
It was founded in 2019 by Ahmed Al Kiremli and Hala Usama. Orisdi has quickly established itself as a key player in Iraq’s burgeoning e-commerce sector.
The company’s product offerings span a wide range of categories including perfumes, cosmetics, appliances, stationery, and electronics, catering to diverse consumer needs across the country.
Growth and Development
Orisdi’s latest funding round underscores its commitment to robust business development initiatives and highlights the growing potential of e-commerce in Iraq.
According to Ahmed Al Kiremli, Co-Founder and CEO of Orisdi, this investment sets the stage for achieving record revenues in 2024 and positions the company on track to profitability.
The e-commerce platform has achieved notable growth metrics, including a substantial 28.67% increase in revenue in 2023 compared to the previous year.
Moreover, Orisdi has significantly improved its profitability margins, reaching an average of +30% over the last six months.
This success is attributed to a strategic focus on enhancing customer experience and optimizing operational efficiency, which has minimized the need for high capital investment in a challenging economic environment.
Cultural Connection and Market Positioning
Orisdi has distinguished itself by authentically representing Iraqi consumer preferences, eschewing stereotypes and fostering a strong cultural connection.
The brand’s name itself, inspired by the historic “Orosdi-Back” department store in Iraq, resonates with local consumers, evoking nostalgia and familiarity.
This approach has solidified Orisdi’s reputation as a trusted online shopping destination that integrates seamlessly with the Iraqi family shopping experience.
Market Potential and Economic Landscape
Iraq’s evolving economic landscape, bolstered by governmental support for private sector growth, positions the country as a promising market within the MENA region.
Despite challenges in neighbouring markets, Iraq benefits from improved security conditions, robust purchasing power, and abundant natural resources.
These factors contribute to a conducive environment for startups and investors seeking growth opportunities.
Strategic Vision and Future Outlook
Looking ahead, Orisdi remains focused on expanding its product categories and enhancing its technological infrastructure to meet growing consumer demands.
The company’s strategic vision includes leveraging its strong market position to further consolidate its leadership in Iraq’s e-commerce space.
By fostering innovation and maintaining a customer-centric approach, Orisdi aims to sustain its upward trajectory and drive long-term profitability.
Altogether, Orisdi’s recent investment milestone not only marks a significant achievement for the company but also underscores its pivotal role in transforming Iraq’s digital economy.
With a steadfast commitment to innovation, customer satisfaction, and sustainable growth, Orisdi is poised to continue shaping the future of e-commerce in Iraq, contributing to the country’s economic development and technological advancement.
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